Did Masa Son Pay Adam Neumann?

The relationship between Masayoshi “Masa” Son, founder and CEO of Japanese conglomerate SoftBank, and Adam Neumann, co-founder and former CEO of WeWork, has been closely watched by those interested in the world of startups and venture capital.

If you’re short on time, here’s a quick answer to your question: Yes, SoftBank and Masa Son paid Adam Neumann approximately $1.7 billion as part of a buyout deal when Neumann stepped down as CEO of WeWork in 2019.

In this approximately 3000 word article, we will take a deep dive into the history of SoftBank’s investment into WeWork, the unusual relationship between Masa Son and Adam Neumann, the events leading up to Neumann’s ousting as CEO, and the details of the lucrative exit package that SoftBank provided to Neumann when he left WeWork.

SoftBank’s Initial Investment in WeWork

When discussing SoftBank’s initial investment in WeWork, it is important to understand the origins of WeWork and Adam Neumann’s vision.

WeWork’s Origins and Neumann’s Vision

WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey with the aim of creating a coworking space that fostered collaboration and community. Neumann envisioned a workplace that went beyond just providing office space, but rather a place where individuals and companies could connect, network, and thrive together.

Under Neumann’s leadership, WeWork grew rapidly, expanding its presence globally and attracting a diverse community of entrepreneurs, freelancers, and established businesses. Neumann’s charisma and vision for creating a new kind of workplace resonated with investors, including SoftBank’s CEO, Masa Son.

Masa Son Bets Big on the ‘We’ Revolution

Masa Son, a visionary investor known for his bold bets in the technology sector, saw great potential in Neumann’s vision for WeWork. He recognized the growing trend of remote work and the need for flexible office solutions.

SoftBank’s initial investment in WeWork in 2017 amounted to $4.4 billion, making it one of the largest investments in a private startup at the time.

By investing in WeWork, Masa Son believed he was backing not just a company, but a movement. He saw the ‘We’ revolution as a transformative force that would reshape the way people work and interact. SoftBank’s investment in WeWork was a testament to Son’s confidence in Neumann’s leadership and his belief in the power of community-driven workspaces.

However, it is important to note that the relationship between Masa Son and Adam Neumann goes beyond just the initial investment. SoftBank played a crucial role in supporting WeWork through subsequent funding rounds and attempted to orchestrate a rescue plan for the company during its challenging times.

For more information on SoftBank’s investment in WeWork, you can visit https://www.softbank.jp/en/.

The Unusual Bond Between Masa Son and Adam Neumann

When it comes to the relationship between Masa Son, the founder of SoftBank Group, and Adam Neumann, the former CEO of WeWork, it can be described as nothing short of extraordinary. Despite their differences in background and experience, these two individuals formed a unique bond that had a significant impact on both their personal and professional lives.

Personality and Leadership Style Parallels

One of the factors that contributed to the strong connection between Masa Son and Adam Neumann was the similarities in their personality and leadership styles. Both individuals are known for their boldness, vision, and willingness to take risks.

They share a passion for disrupting traditional industries and have a relentless drive to build successful companies.

Masa Son, often referred to as a visionary and a risk-taker, saw potential in Adam Neumann’s ambitious vision for WeWork. He recognized Neumann’s charismatic leadership style and believed in his ability to execute on the company’s mission.

This shared sense of adventure and determination created a strong foundation for their partnership.

Breaking Convention in the VC World

Another aspect that made the bond between Masa Son and Adam Neumann unusual was their willingness to break convention in the venture capital world. Typically, venture capitalists invest in startups with the expectation of making a significant return on their investment.

However, Masa Son took a different approach when it came to WeWork.

Instead of focusing solely on financial returns, Masa Son was drawn to the idea of supporting a company that aimed to revolutionize the way people work and live. He saw the potential for WeWork to become a global phenomenon and was willing to invest billions of dollars into the company, even at a time when it was facing financial challenges.

This unconventional approach raised eyebrows in the VC world, but it also demonstrated Masa Son’s belief in Adam Neumann and his vision for WeWork. Their shared commitment to pushing boundaries and disrupting traditional norms set them apart from their peers and created a bond that went beyond the typical investor-founder relationship.

Governance Concerns and Neumann’s Ouster as CEO

Red Flags Emerge Around Neumann

Adam Neumann, the controversial co-founder and former CEO of WeWork, faced numerous governance concerns during his tenure. These concerns raised red flags for investors and stakeholders alike. One major issue was Neumann’s control over the company through his ownership of supervoting shares, which gave him disproportionate power in decision-making processes.

This raised concerns about the lack of checks and balances within the company’s governance structure.

Additionally, Neumann’s extravagant lifestyle and questionable behavior further exacerbated these concerns. Reports emerged of lavish spending, including private jets and extravagant parties, which raised questions about his judgment and priorities as a leader.

Such behavior not only undermined investor confidence but also contributed to a negative perception of WeWork’s corporate culture.

Masa Son Loses Confidence in Neumann’s Leadership

Masayoshi Son, the founder and CEO of SoftBank Group, had initially been a strong supporter of Adam Neumann and WeWork. However, as governance concerns grew and the company’s financial situation worsened, Son began to lose confidence in Neumann’s leadership.

SoftBank Group had invested billions of dollars in WeWork, and Neumann’s actions were starting to impact the company’s valuation and reputation. The failed attempt to go public and the subsequent bailout by SoftBank only heightened the concerns surrounding Neumann.

Ultimately, the tipping point came when SoftBank’s board decided that Neumann’s leadership was no longer tenable. Neumann was forced to step down as CEO, and SoftBank took over control of WeWork. This marked a significant turning point for the company, as it sought to rebuild its image and regain investor trust.

For more information on the governance concerns surrounding Adam Neumann and WeWork, you can visit the following websites:

SoftBank Buys Out Neumann’s Shares for $1.7 Billion

SoftBank, the multinational conglomerate, has recently acquired Adam Neumann’s shares in WeWork for a staggering $1.7 billion. This move comes after Neumann’s controversial tenure as the CEO of the co-working giant, which was marred by questionable business practices and a failed attempt at an initial public offering (IPO).

Details of Neumann’s Lucrative Exit Package

The buyout of Neumann’s shares is part of his exit package, which includes a substantial payout and the opportunity to sell a portion of his stake in the company. According to reports, Neumann will receive approximately $1 billion in cash, along with a $500 million credit line from SoftBank.

Additionally, he will have the option to sell up to $185 million worth of his shares to SoftBank in the future.

This lucrative exit package has raised eyebrows and sparked discussions about executive compensation and golden parachutes. Critics argue that Neumann’s payout is excessive, considering the financial struggles and controversies surrounding WeWork.

On the other hand, supporters of the buyout argue that it is a necessary move to stabilize the company and move forward without Neumann’s leadership.

Justification and Criticism of the Buyout

SoftBank’s decision to buy out Neumann’s shares can be seen as an attempt to salvage WeWork’s reputation and restore investor confidence. Neumann’s leadership and questionable business practices had come under scrutiny, leading to a significant decrease in the company’s valuation and the cancellation of its IPO.

By removing Neumann from the equation, SoftBank hopes to reposition WeWork and attract potential investors. The buyout allows the company to distance itself from Neumann’s controversial image and focus on rebuilding its brand and financial stability.

However, critics argue that the buyout sets a dangerous precedent, as it rewards Neumann for his mismanagement and unethical behavior. They believe that such a large payout sends the wrong message to other executives and may encourage similar actions in the future.

Only time will tell if SoftBank’s decision to buy out Neumann’s shares will prove to be a wise investment or a costly mistake. As WeWork continues to navigate through turbulent times, the company will need to demonstrate its ability to adapt and regain the trust of investors.

The Aftermath and Lessons Learned

After the departure of Adam Neumann, the co-founder and former CEO of WeWork, the company continues to face numerous challenges. Neumann’s leadership style and controversial decisions left a lasting impact on the company, and it is now struggling to recover from the aftermath of his reign.

WeWork’s Troubles Persist After Neumann’s Departure

Despite Neumann’s departure, WeWork is still grappling with the repercussions of his leadership decisions. The company’s valuation plummeted and its initial public offering (IPO) plans were shelved due to concerns over its governance and financial stability.

The failed IPO was a wake-up call for investors and highlighted the need for more scrutiny and due diligence when evaluating companies with unconventional leadership structures.

Furthermore, WeWork’s troubles extended beyond its financial woes. The company faced backlash for its toxic work culture, excessive spending, and questionable business practices. These issues not only tarnished WeWork’s reputation but also raised concerns about the lack of oversight and accountability within the company.

As a result, investors and stakeholders have become more cautious about placing too much power in the hands of founders and are demanding stronger corporate governance measures. They are now asking tougher questions about a company’s management structure, board composition, and internal controls before making investment decisions.

More Caution Around Founder Control and Governance

Adam Neumann’s tumultuous tenure at WeWork has underscored the importance of strong governance and the potential risks associated with giving founders excessive control. While founder-led companies have historically been seen as innovative and driven, the WeWork debacle has highlighted the potential downsides of unchecked founder influence.

Investors are now recognizing the need for balanced power dynamics, independent oversight, and a clear separation of roles between founders and management teams. They are pushing for greater transparency and accountability to mitigate the risks that come with concentrated power in the hands of a single individual.

Moreover, corporate governance reforms are being discussed and implemented to prevent similar incidents from occurring in the future. Regulators and industry experts are advocating for stricter oversight and regulations to protect investors and ensure sound governance practices in companies.

It is crucial for companies to learn from WeWork’s downfall and prioritize good governance practices. By establishing strong checks and balances, fostering a culture of transparency and accountability, and empowering independent decision-making, companies can avoid the pitfalls that WeWork experienced and build a solid foundation for long-term success.


The story of Masayoshi Son, Adam Neumann, and WeWork is a fascinating case study of personal dynamics between investors and founders shaping major business decisions. While Masa Son’s decision to bankroll Neumann and later buy him out for $1.7 billion as he left WeWork in disgrace has received heavy criticism, it provides an illuminating lesson on the importance of governance, founder control, and investing rationally despite personal relationships.

In the end, Masa Son and SoftBank did indeed pay Adam Neumann approximately $1.7 billion. However, the payout has not proven worthwhile, as WeWork’s fortunes have continued to suffer even after Neumann’s departure.

The tale serves as a cautionary reminder that even the most brilliant investors can make emotionally-driven decisions that defy business logic.

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