How Much Do Interstitial Ads Really Pay In 2023?

Want to monetize your app or website with interstitial ads but not sure how much money you can make? Interstitial ads can be extremely lucrative, with top advertisers paying up to $10 per thousand impressions (CPM). But the amount you actually earn depends on various factors.

If you’re short on time, here’s a quick answer to your question: Most advertisers pay between $1 – $5 CPM for interstitial ads, with an average of around $3 CPM. Top-tier ads can pay up to $10+ CPM. So for every 1,000 interstitial ad impressions shown, you can expect to earn around $3 on average.

In this comprehensive guide, we’ll cover everything you need to know about interstitial ad rates, including average CPMs, what impacts your earnings, how to calculate potential revenue, and tips to maximize your interstitial ad income.

What Are Average Interstitial Ad Rates?

Interstitial ads have become a popular choice for advertisers looking to reach a wide audience. These full-screen ads appear between content or during natural breaks in an app or website, allowing advertisers to capture the attention of users.

However, one question that often arises is how much these ads really pay. Let’s take a closer look at the average interstitial ad rates in 2023.

Lower-End ($1 – $3 CPM)

On the lower end of the spectrum, interstitial ads typically pay between $1 and $3 per thousand impressions (CPM). While these rates may seem low compared to other advertising formats, they can still generate a significant amount of revenue for publishers, especially if they have a large user base.

It’s important to note that these rates can vary depending on factors such as the industry, target audience, and the platform on which the ads are being displayed.

Average ($3 – $5 CPM)

In the average range, interstitial ads tend to pay between $3 and $5 CPM. This range is considered the industry standard for interstitial ads and is often seen across various platforms and industries. Advertisers are willing to pay this rate because interstitial ads have proven to be highly effective in capturing users’ attention and driving engagement.

Publishers who can attract a sizable audience can benefit from these average rates and generate a steady stream of revenue.

High-End ($5 – $10+ CPM)

On the high-end of the spectrum, interstitial ads can pay $5 or more per thousand impressions, reaching upwards of $10 or even higher. These high-paying ads are typically reserved for premium publishers with a large and engaged audience.

Advertisers are willing to invest more in these placements because they can deliver exceptional results in terms of user engagement and conversion rates. Publishers who are able to secure these high-paying interstitial ads can significantly boost their revenue.

It’s worth noting that these rates are averages and can vary depending on various factors. Publishers should consider their specific audience, platform, and industry when determining the potential earnings from interstitial ads.

Additionally, it’s important to optimize the placement, design, and frequency of interstitial ads to maximize their revenue potential.

For more information on interstitial ad rates and strategies for maximizing revenue, you can visit

What Impacts Your Interstitial Ad Earnings

Ad Network

The choice of ad network is a crucial factor that impacts your interstitial ad earnings. Different ad networks offer varying levels of revenue potential and payout rates. It is essential to choose a reputable and reliable ad network that aligns with your website’s niche and target audience.

Some popular ad networks include Google AdSense,, and Adsterra. These networks have a wide range of advertisers and typically offer competitive rates, ensuring that you maximize your earnings.

Niche & Demographics

The niche and demographics of your website’s audience play a significant role in determining your interstitial ad earnings. Certain niches, such as finance or technology, tend to have higher advertising demand, leading to higher payouts.

Additionally, the demographics of your audience, such as their age, location, and interests, can influence the relevance and value of the ads displayed. Advertisers are willing to pay more to target specific demographics, so understanding your audience can help you optimize your ad revenue.

Ad Placement

The placement of your interstitial ads can significantly impact your earnings. Placing ads strategically in high-visibility areas, such as above the fold or within engaging content, increases the chances of user interaction and ad clicks.

However, it is important to strike a balance between ad placement and user experience. Overloading your website with ads may lead to a negative user experience, potentially driving users away. Experimenting with different ad placements and monitoring user feedback can help you find the optimal balance between revenue generation and user satisfaction.

Bidding & Auction Dynamics

Interstitial ads operate on a bidding system, where advertisers compete for ad space on your website. The bidding and auction dynamics can impact your earnings significantly. Advertisers typically bid higher for ad placements on websites with high traffic, engagement rates, and conversion rates.

Factors such as the time of day, seasonality, and the overall demand for ad inventory also play a role in determining bidding dynamics. Keeping track of these dynamics and optimizing your website’s performance can help you attract higher bids and increase your ad earnings.

Ad Viewability & Engagement

The viewability and engagement of your interstitial ads are crucial in determining your earnings. Ad viewability refers to the percentage of ads that are actually seen by users. Higher viewability rates indicate that your ads are being noticed and can lead to higher earnings.

Similarly, user engagement with the ads, such as clicks or conversions, can also impact your earnings. To improve viewability and engagement, ensure that your ads are displayed prominently and are relevant to your audience.

Optimizing your website’s design and user experience can also encourage users to interact with the ads, ultimately boosting your earnings.

Understanding the factors that impact your interstitial ad earnings is crucial for maximizing your revenue. By carefully considering the ad network, niche and demographics, ad placement, bidding dynamics, and ad viewability and engagement, you can optimize your earnings and make the most out of your interstitial ads.

How to Estimate Your Potential Interstitial Ad Revenue

Calculate Your Average CPM Rate

The first step in estimating your potential interstitial ad revenue is to calculate your average CPM (Cost Per Thousand impressions) rate. CPM is the amount of money advertisers are willing to pay for every thousand ad impressions on your website.

To calculate your average CPM rate, you can divide your total earnings from interstitial ads by the total number of impressions received.

Keep in mind that CPM rates can vary depending on factors such as your website niche, audience demographics, and ad placement. It’s important to monitor your CPM rates regularly and make adjustments to optimize your revenue.

Estimate Impressions Based on Traffic

The next step is to estimate the number of impressions your interstitial ads are likely to receive based on your website traffic. You can use website analytics tools, such as Google Analytics, to gather data on your website traffic.

Look for metrics like pageviews and unique visitors to get an idea of the number of impressions your ads can potentially generate.

Consider factors such as the number of pages on your website where interstitial ads are displayed, the average number of pageviews per visitor, and the average time visitors spend on your website. These factors can help you estimate the total impressions your interstitial ads can generate.

Multiply Impressions by CPM Rate

Once you have calculated your average CPM rate and estimated the number of impressions, you can multiply the two to estimate your potential interstitial ad revenue. For example, if your average CPM rate is $2 and you expect to generate 10,000 impressions, your estimated revenue would be $20.

It’s important to note that this is just an estimate and your actual revenue may vary. Factors such as ad viewability, ad-blocker usage, and user engagement can influence your final earnings. It’s also worth experimenting with different ad networks and ad formats to find the best combination that maximizes your revenue.

Remember, estimating your potential interstitial ad revenue is not an exact science, but by understanding your CPM rate, estimating impressions, and doing regular monitoring and optimization, you can make informed decisions to maximize your earnings.

Tips to Maximize Your Interstitial Ad Income

If you are looking to boost your earnings from interstitial ads, here are some valuable tips to help you maximize your ad income in 2023.

Choose the Right Ad Networks

One of the key factors in increasing your interstitial ad revenue is selecting the right ad network. Different ad networks offer varying payout rates and have different targeting capabilities. It is important to research and choose ad networks that are known for their high payouts and have a strong advertiser base in your niche.

Some popular ad networks to consider include Google AdMob, Facebook Audience Network, and Unity Ads.

Optimize Ad Placement

Ad placement plays a crucial role in maximizing your interstitial ad revenue. It is recommended to strategically place your interstitial ads at natural breaks in your app or website’s flow, such as between levels in a game or during a transition in a video.

This ensures that the ads do not disrupt the user experience while still capturing their attention. Additionally, experimenting with different ad placements and monitoring their performance can help you identify the most effective placements for generating higher ad revenue.

Improve Viewability & Engagement

To increase your interstitial ad earnings, it is essential to focus on improving viewability and user engagement. A higher viewability rate means more ad impressions, which directly translates to increased revenue.

To enhance viewability, make sure your ads are displayed prominently and are easily visible to users. Additionally, creating engaging and interactive ad experiences can encourage users to spend more time with the ad, increasing the chances of them clicking on it and generating revenue.

Test Different Ad Sizes & Formats

Experimenting with different ad sizes and formats can have a significant impact on your interstitial ad income. Some ad formats may perform better than others depending on your app or website’s layout and user behavior.

You can try different ad sizes, such as full-screen, banner, or native interstitial ads, to see which format generates the highest revenue. Regularly testing and optimizing your ad sizes and formats can help you find the sweet spot that maximizes your earnings.

Monitor Metrics & Iterate

To truly maximize your interstitial ad income, it is crucial to closely monitor relevant metrics and continuously iterate your ad strategy. Keep a close eye on metrics such as click-through rates (CTR), fill rates, and average revenue per user (ARPU).

Analyzing these metrics will help you identify any areas of improvement and make data-driven decisions to optimize your ad placements, ad networks, and ad formats. Regularly reviewing and fine-tuning your ad strategy based on these metrics will ultimately lead to higher ad revenue.

By implementing these tips, you can boost your interstitial ad income and make the most out of your ad placements. Remember, it’s important to continuously test, optimize, and stay updated with the latest industry trends to stay ahead in the game and maximize your revenue potential.

Frequently Asked Questions

How often can you show interstitial ads without annoying users?

Showing interstitial ads too frequently can indeed annoy users and affect their overall experience on your website or app. It is important to find the right balance between monetization and user satisfaction.

While there is no one-size-fits-all answer, industry experts recommend displaying interstitial ads at strategic points in the user journey, such as between levels in a game or during natural breaks in content consumption. This way, you can maximize ad revenue while minimizing user annoyance.

Are interstitial ads more profitable than banner ads?

Interstitial ads generally have higher earning potential compared to banner ads. The reason for this is that interstitial ads occupy the entire screen, offering advertisers more visibility and engagement opportunities.

Additionally, interstitial ads often have higher click-through rates (CTRs) and can generate more revenue per impression. However, it’s important to note that the profitability of interstitial ads can vary depending on factors such as the target audience, ad placement, and overall user experience.

What niche tends to pay the most for interstitial ads?

The payment rates for interstitial ads can vary depending on the niche or industry you are operating in. Generally, niches that have higher competition and a higher value proposition tend to pay more for interstitial ads.

Industries such as finance, technology, and e-commerce often have higher advertising budgets and are willing to pay more for ad placements. However, it’s important to research and analyze your specific niche to determine the potential earning capacity of interstitial ads.

How quickly can I start monetizing with interstitial ads?

The time it takes to start monetizing with interstitial ads can vary depending on several factors. First, you need to integrate an ad network or platform that offers interstitial ad formats. This process usually involves signing up, creating an account, and integrating the necessary SDKs or APIs into your website or app.

Once the integration is complete, you can start displaying interstitial ads and earning revenue. However, it’s important to note that the actual monetization timeline can vary, and it may take some time to generate significant earnings.

Factors such as traffic volume, user engagement, and ad optimization strategies can also impact the speed of monetization.


Interstitial ads can be an extremely effective monetization method, with top network CPMs reaching $10 or higher. Most advertisers pay an average of $3 to $5 per thousand impressions. The amount you earn depends on factors like ad network, placement, niche, and engagement.

By choosing the right networks, optimizing your ads, and monitoring metrics, you can maximize your interstitial ad revenue. Use this guide to estimate your potential earnings and start boosting your income with interstitial ads today!

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