In the world of social media influencers and content creators, one of the most common questions is: how much do sponsors pay YouTubers? With popular YouTubers racking up millions of views and having immense influence over their dedicated fans, brands are eager to partner with them.
But how much do these sponsorships and brand deals actually pay?
If you’re short on time, here’s a quick answer to your question: on average, YouTubers with 1 million subscribers earn $2,000 – $5,000 per sponsored video. Top YouTubers with 10 million+ subscribers can earn $10,000 – $100,000+ per sponsored video depending on viewership and brand value.
In this comprehensive guide, we’ll cover everything you need to know about YouTube sponsorships and how much money YouTubers really make from brand deals. We’ll look at factors like a channel’s subscribers, average views, audience demographics, video format, and more that impact how much sponsors will pay.
How YouTube Sponsorship Deals Work
YouTube sponsorships have become a popular way for content creators to monetize their channels and connect with brands. These sponsorships involve a collaboration between YouTubers and companies, where the YouTuber promotes the brand’s products or services in their videos in exchange for payment or other benefits.
Sponsorships and Integrations
One common form of YouTube sponsorship is through product integrations. In this type of deal, the YouTuber seamlessly incorporates the sponsor’s product or service into their content. For example, a beauty YouTuber may use a sponsored makeup product in a tutorial or review, while a travel vlogger might showcase a sponsored hotel or airline during their adventures.
This type of sponsorship benefits both parties involved. The brand gains exposure to the YouTuber’s audience, while the YouTuber receives compensation for featuring the sponsor’s product. It’s important for YouTubers to maintain transparency with their viewers and disclose when a video contains sponsored content.
Negotiating a Sponsorship Deal
When it comes to negotiating a sponsorship deal, YouTubers have the opportunity to showcase their value and negotiate fair compensation. Factors that can influence the payment include the size of the YouTuber’s audience, their engagement levels, and the niche they operate in.
YouTubers with a larger following and higher engagement rates may command higher sponsorship fees.
It’s important for YouTubers to understand their worth and not undersell themselves. They should research industry standards and compare their statistics with other creators in their niche. This can help them determine a reasonable asking price and negotiate from a position of knowledge.
Many YouTubers choose to work with ad or media agencies to help facilitate sponsorship deals. These agencies act as intermediaries between YouTubers and brands, connecting creators with suitable sponsorship opportunities and handling negotiation and payment processes.
Working with an agency can be beneficial for YouTubers as it allows them to focus on creating content while leaving the business side of sponsorships to professionals. Agencies often have established relationships with brands, which can increase the likelihood of securing lucrative sponsorship deals.
It’s worth noting that agencies typically take a percentage of the sponsorship fee as their commission. However, the convenience and expertise they provide can outweigh the commission cost for many YouTubers.
Factors that Determine How Much Sponsors Pay
When it comes to determining how much sponsors pay YouTubers, several factors come into play. These factors can greatly influence the amount of money a YouTuber can make from sponsorships. Let’s take a closer look at some of these key factors:
Number of Subscribers
The number of subscribers a YouTuber has is one of the most important factors that sponsors consider when determining how much to pay. A larger subscriber base generally translates to a wider reach and more potential customers for the sponsor’s brand or product.
YouTubers with a larger subscriber base often command higher sponsorship fees due to their ability to generate more impressions and engagement.
Average Views per Video
Apart from the number of subscribers, sponsors also take into account the average number of views a YouTuber’s videos receive. Higher views indicate a more engaged audience, which can be more valuable to sponsors.
YouTubers who consistently receive a high number of views per video can negotiate higher sponsorship fees as they offer a greater chance for brand exposure and potential customer conversions.
The demographics of a YouTuber’s audience play a crucial role in determining sponsorship fees. Sponsors are often interested in reaching specific target demographics, such as age group, gender, location, or interests.
If a YouTuber’s audience aligns well with a sponsor’s target market, they may be willing to pay more for the opportunity to promote their brand to a highly relevant audience.
The format and type of videos a YouTuber creates can also impact sponsorship fees. Some video formats, such as tutorials, reviews, or hauls, may be more appealing to sponsors as they provide opportunities for product integration or endorsements.
YouTubers who specialize in these types of videos may be able to command higher sponsorship fees due to the added value they can offer to sponsors.
Channel Authority and Reputation
The authority and reputation of a YouTuber’s channel can greatly influence sponsorship fees. Sponsors are more likely to partner with YouTubers who have a positive reputation, a loyal audience, and a track record of producing high-quality content.
YouTubers who have built a strong brand and have established themselves as industry leaders are often able to secure more lucrative sponsorship deals.
It’s important to note that the amount sponsors pay YouTubers can vary greatly based on these factors and other negotiation factors. It’s always recommended for YouTubers to have clear and open communication with sponsors to ensure a fair and mutually beneficial partnership.
Average YouTube Sponsorship Rates
YouTube has become a lucrative platform for content creators to showcase their talent and build a dedicated audience. One of the main sources of income for YouTubers is sponsorships. Brands collaborate with YouTubers to promote their products or services, and in return, pay them a fee.
The amount sponsors pay YouTubers varies depending on several factors, including the number of subscribers they have.
Under 100k Subscribers
For YouTubers with less than 100k subscribers, it can be challenging to secure lucrative sponsorship deals. However, that doesn’t mean they can’t earn money through sponsorships. On average, YouTubers in this range can expect to earn around $500 to $1,000 for a sponsored video or integration.
The exact amount may vary depending on factors such as engagement rate, niche, and the brand’s budget.
100k to 1 Million Subscribers
As a YouTuber’s subscriber count grows, so does their earning potential. Those with 100k to 1 million subscribers can expect to earn anywhere from $1,000 to $10,000 per sponsorship. The range is quite broad because it depends on various factors such as the YouTuber’s niche, engagement rate, and the brand’s marketing objectives.
Additionally, influencers with a highly engaged audience may negotiate higher rates.
1 Million to 10 Million Subscribers
Once a YouTuber crosses the 1 million subscriber mark, their sponsorship rates increase significantly. On average, YouTubers in the 1 million to 10 million subscriber range can expect to earn between $10,000 and $50,000 per sponsorship.
This jump in rates is due to the larger audience reach and influence that these YouTubers possess. Brands recognize the value of partnering with creators who have such a substantial following.
10 Million+ Subscribers
For the elite YouTubers with 10 million or more subscribers, the sponsorship rates can reach astonishing figures. It is not uncommon for these creators to earn $100,000 or more per sponsorship. With such an extensive reach and dedicated fanbase, YouTubers in this category are highly sought after by brands.
These sponsorships often involve long-term partnerships and can be a major source of income for the YouTuber.
Note: It’s important to remember that these figures are averages and can vary based on numerous factors. Additionally, rates can be influenced by the YouTuber’s engagement rate, content quality, and overall influence in their niche.
It’s always best to negotiate rates that align with your value as a creator.
If you’re interested in learning more about YouTube sponsorships and how they can benefit both creators and brands, check out Influencer Marketing Hub. They provide valuable insights and resources to help navigate the world of YouTube sponsorships.
Highest Earning YouTubers and Their Sponsorship Deals
MrBeast, also known as Jimmy Donaldson, is one of the highest earning YouTubers in the industry. With his entertaining and philanthropic videos, he has amassed a huge following and caught the attention of numerous sponsors.
His sponsorship deals range from collaborations with popular brands such as Honey, Audible, and NordVPN, to partnerships with gaming companies like Epic Games and G Fuel. These partnerships have not only provided MrBeast with financial support but have also allowed him to create unique and engaging content for his audience.
According to reports, MrBeast has earned an estimated $24 million in 2020 alone, with a significant portion of his income coming from sponsorships. With his creative and out-of-the-box ideas, he has managed to attract both viewers and sponsors, making him one of the most sought-after YouTubers in the industry.
Jake Paul, known for his controversial personality and entertaining videos, has also secured lucrative sponsorship deals throughout his YouTube career. From fashion brands like Fanjoy and Team 10 to energy drink companies such as Bang Energy, Jake Paul has collaborated with a wide range of brands to promote their products to his millions of followers.
The exact amount Jake Paul earns from sponsorships is not publicly disclosed, but it is estimated that he makes a substantial income from these partnerships. His ability to generate buzz and attract attention has made him a valuable asset for brands looking to reach a young and engaged audience.
PewDiePie, or Felix Kjellberg, is one of the most well-known YouTubers in the world. With his comedic commentary and gaming videos, he has built a massive fanbase and gained the attention of numerous sponsors.
Although PewDiePie is known for his independent approach to content creation, he has collaborated with brands such as G FUEL, Elgato, and Chair Entertainment.
While the exact amount PewDiePie earns from sponsorships is not publicly available, it is estimated that he has made millions of dollars through these partnerships. His influence and loyal fanbase have made him an attractive choice for brands looking to tap into the gaming and entertainment market.
Markiplier, also known as Mark Fischbach, is a popular YouTuber known for his gaming content and animated storytelling. Over the years, he has worked with various brands on sponsorships, including companies like Google Play, Audible, and Caffeine.
These partnerships have allowed Markiplier to continue creating high-quality content for his fans while also generating income.
While the exact earnings from his sponsorships are not publicly disclosed, it is evident that Markiplier has secured lucrative deals with reputable brands. His ability to connect with his audience and create engaging content has made him a sought-after collaborator for brands looking to reach the gaming and entertainment community.
Frequently Asked Questions
How do YouTubers get sponsors?
YouTubers often get sponsors through a variety of methods. One common way is through influencer marketing platforms, where brands and YouTubers can connect and collaborate on sponsored content. These platforms help facilitate the partnership by matching YouTubers with brands that align with their content and audience.
YouTubers can also reach out to brands directly to propose sponsorship opportunities.
Another way YouTubers secure sponsors is by building a strong online presence and audience. Brands are more likely to approach YouTubers who have a large and engaged following. This is why it’s important for YouTubers to consistently create high-quality content that resonates with their viewers.
It’s worth noting that not all sponsorships involve monetary compensation. Some sponsorships may involve receiving free products or services in exchange for promotion on the YouTuber’s channel.
What are the requirements for YouTube sponsorships?
The requirements for YouTube sponsorships can vary depending on the brand and the specific campaign. However, there are some common criteria that brands often look for when selecting YouTubers for sponsorships.
- Subscriber count: Brands often prefer to work with YouTubers who have a substantial number of subscribers. While there is no specific threshold, having a larger subscriber base generally increases the chances of securing sponsorships.
- Engagement: Brands also consider the level of engagement a YouTuber has with their audience. This includes factors such as average views per video, likes, comments, and shares. Higher engagement indicates an active and dedicated audience.
- Content alignment: Brands seek YouTubers whose content aligns with their brand values and target audience. It’s important for YouTubers to create content that is relevant to the brand’s industry or niche.
- Professionalism: YouTubers who demonstrate professionalism and reliability in their work are more likely to attract sponsors. This includes consistent content creation, meeting deadlines, and maintaining a positive brand image.
How much of a cut does YouTube take from sponsorships?
YouTube takes a 45% cut from the revenue generated by ads displayed on a YouTuber’s channel. However, when it comes to sponsorships, YouTube does not take a percentage of the earnings. The sponsorship deals negotiated between YouTubers and brands are separate from YouTube’s ad revenue system.
When a YouTuber secures a sponsorship, they typically negotiate a fee directly with the brand. The amount can vary greatly depending on factors such as the YouTuber’s audience size, engagement rates, and the scope of the sponsorship.
Some YouTubers may also enter into long-term partnerships with brands, which can result in higher compensation.
It’s important for YouTubers to disclose their sponsorships to comply with YouTube’s policies and maintain transparency with their audience. This can be done by clearly stating that a video is sponsored or by using YouTube’s built-in sponsorship disclosure features.
In conclusion, how much sponsors pay YouTubers varies widely based on factors like subscribers, views, audience demographics, and video format. While YouTubers with under 100k subscribers earn very little from sponsorships, those with over 1 million subscribers can earn anywhere from $2,000 to $100,000+ per sponsored video.
Top creators like MrBeast and Jake Paul who consistently get tens of millions of views can command the highest rates from big brands. But even smaller channels can earn respectable income through sponsorships, integrations, and merchandising once they build their audience.
At the end of the day, YouTube sponsorships come down to an influencer’s ability to create content that resonates with their audience and drives value for brands.