How Much Money Does A Youtube Channel Make From 2 Million Views?

In the world of online video, millions of views can translate to millions of dollars. For content creators and brands trying to monetize their YouTube channels, a key question is: how much money can I make from 2 million views?

If you’re short on time, here’s a quick answer to your question: a YouTube channel with 2 million views can make anywhere from $2,000 to $40,000, depending on factors like a channel’s niche, content type, audience demographics, and monetization methods.

In this comprehensive guide, we’ll break down exactly how YouTube monetization works, the typical YouTube CPM rates, revenue streams like YouTube Partner Program ads, sponsorships, affiliate marketing and more.

We’ll also look at real-world examples of YouTube earnings at the 2 million view benchmark. Let’s dive in!

How YouTube Monetization Works

YouTube has become a popular platform for content creators to share their videos and make money in the process. With millions of views, a YouTube channel has the potential to generate significant income.

There are several ways in which YouTube channels make money, including ad revenue from the YouTube Partner Program, sponsorships and brand deals, affiliate and referral marketing, and memberships, paid content, and merchandise sales.

Ad Revenue from the YouTube Partner Program

One of the primary ways YouTube channels earn money is through ad revenue from the YouTube Partner Program. This program allows content creators to monetize their videos by displaying ads before, during, or after their content. The more views a video receives, the higher the potential earnings.

However, it’s important to note that the actual amount earned per view can vary based on factors such as the viewer’s location, ad engagement, and the advertiser’s budget.

The YouTube Partner Program pays creators based on CPM (cost per 1,000 views), which can range anywhere from a few cents to several dollars. On average, a YouTube channel can earn around $1 to $3 per 1,000 views from ad revenue.

Therefore, if a video receives 2 million views, the estimated ad revenue could range from $2,000 to $6,000.

Sponsorships and Brand Deals

Besides ad revenue, popular YouTube channels often collaborate with brands for sponsorships and brand deals. These partnerships involve promoting products or services in their videos in exchange for a fee.

The amount earned through sponsorships and brand deals can vary greatly depending on factors such as the channel’s niche, audience demographics, and the brand’s budget. Some content creators can earn thousands of dollars for a single sponsored video.

Affiliate and Referral Marketing

Another way YouTube channels generate income is through affiliate and referral marketing. Content creators can include affiliate links in their video descriptions or mention referral codes in their videos.

When viewers click on these links or use the referral codes to make a purchase, the channel earns a commission. This method can be particularly lucrative if the channel has a large and engaged audience that is likely to make purchases based on the creator’s recommendations.

Memberships, Paid Content, and Merchandise

Some YouTube channels offer additional perks to their viewers through memberships, paid content, and merchandise sales. Content creators can create a membership program where subscribers pay a monthly fee to access exclusive content, participate in live chats, or receive special badges.

Paid content, such as online courses or tutorials, can also be offered for a price. Additionally, many channels sell merchandise such as t-shirts, hats, or other branded items to their fans. These revenue streams not only provide additional income but also help build a loyal and supportive community around the channel.

Factors That Impact YouTube Earnings

Channel Niche and Content Type

One of the key factors that determine how much money a YouTube channel makes from 2 million views is the niche and content type of the channel. Different niches have varying levels of advertiser demand and competition.

For example, channels in popular niches like beauty, gaming, or technology tend to attract more advertisers, leading to higher ad rates and potential earnings. On the other hand, channels in niche categories with fewer advertisers may have lower ad rates and therefore, lower earnings.

Audience Demographics

The demographics of the channel’s audience also play a significant role in determining YouTube earnings. Advertisers often target specific demographics, such as age, gender, location, or interests. Channels with a highly engaged audience that matches the advertiser’s target demographics are more likely to attract higher-paying ads.

For instance, a channel with a predominantly young audience may attract advertisers looking to promote products or services to that specific demographic.

Video Length and Watch Time

The length of the videos and the overall watch time on the channel are important factors in determining YouTube earnings. YouTube’s algorithm rewards channels that keep viewers engaged for longer periods of time.

Longer videos with higher watch time have the potential to show more ads, thus increasing the earnings. Additionally, channels that consistently produce high-quality and engaging content are more likely to attract a larger subscriber base, leading to more views and potential earnings.

Ad Rates and CPMs

Ad rates and CPMs (Cost Per Thousand Impressions) play a crucial role in determining the earnings from a YouTube channel. The ad rates vary depending on factors such as advertiser demand, seasonality, and competition. Channels with higher CPMs earn more money per thousand views.

It is important to note that CPM rates can vary significantly across different channels and niches. Ad rates can be influenced by factors like the time of year, ad inventory availability, and the overall performance of the channel.

YouTube Money Calculator Estimates

When it comes to estimating how much money a YouTube channel can make from 2 million views, there are several YouTube money calculator tools available that can provide a rough estimate. These calculators take into account various factors such as the channel’s niche, engagement rate, ad revenue, and sponsorships.

While these estimates may not be entirely accurate, they can give content creators a general idea of the potential earnings.

SocialBlade YouTube Estimates

SocialBlade is a popular platform that provides YouTube channel analytics and estimates. Their YouTube Money Calculator tool uses the channel’s average views per video and the average CPM (cost per thousand views) to estimate potential earnings.

Keep in mind that CPM rates can vary depending on factors such as the audience demographics, ad formats, and advertiser demand. So, while SocialBlade can give you an estimate, it’s important to remember that actual earnings may differ.

Check out SocialBlade’s YouTube Money Calculator here.

Influencer Marketing Hub Calculators

Influencer Marketing Hub is another platform that offers YouTube money calculator tools. They have different calculators that provide estimates based on various factors such as the channel’s number of subscribers, engagement rate, and average views per video.

These calculators can give content creators an idea of the potential earnings from ad revenue and brand sponsorships.

Explore Influencer Marketing Hub’s YouTube calculators here.

Rough Benchmarks for Top Channels

While calculators can provide estimates, it’s also helpful to look at rough benchmarks for top YouTube channels. According to a study by Influencer Marketing Hub, the top 1% of YouTube channels earn an average of $12,140 per video with 2 million views.

However, it’s important to note that these figures can vary significantly depending on factors such as the channel’s niche, audience engagement, and monetization strategies.

Remember, these estimates and benchmarks are just rough guidelines, and actual earnings can be influenced by various factors. It’s also worth noting that YouTube monetization is not solely dependent on views but also on factors such as watch time, click-through rates, and advertiser demand.

So, while it’s exciting to imagine the potential earnings from 2 million views, it’s essential for content creators to focus on creating engaging content, building a loyal audience, and exploring various revenue streams to maximize their earnings on YouTube.

Real-World YouTube Earnings Examples


MrBeast, a popular YouTube creator known for his extravagant and philanthropic videos, has a massive following and earns a significant amount from his channel. With 2 million views on a video, MrBeast can expect to earn around $10,000 to $20,000.

According to Social Blade, MrBeast’s estimated monthly earnings range from $200,000 to $3.2 million. This wide range is due to factors such as ad revenue, sponsorships, merchandise sales, and other revenue streams.


Markiplier, a popular gaming YouTuber, has a dedicated fanbase and consistently generates high views on his videos. With 2 million views, Markiplier can expect to earn around $6,000 to $12,000.

Markiplier’s estimated monthly earnings, according to Social Blade, range from $21,000 to $337,000. These figures show the potential for significant earnings for successful YouTube creators.


PewDiePie, one of the most well-known YouTubers, has a massive subscriber base and consistently generates millions of views on his videos. With 2 million views, PewDiePie can expect to earn around $8,000 to $16,000.

According to Social Blade, PewDiePie’s estimated monthly earnings range from $72,000 to $1.2 million. These numbers highlight the financial success that can be achieved through a successful YouTube channel.


PrestonPlayz, a popular Minecraft YouTuber, has a large following and consistently generates high views on his videos. With 2 million views, PrestonPlayz can expect to earn around $4,000 to $8,000.

According to Social Blade, PrestonPlayz’s estimated monthly earnings range from $16,000 to $260,000. These figures demonstrate the potential for substantial earnings in the gaming niche on YouTube.

Typical Earnings for Channels with 2 Million Views

While the earnings mentioned above are based on examples of successful YouTubers, it’s important to note that earnings can vary significantly for different channels. The amount of money a YouTube channel makes from 2 million views depends on several factors, including the type of content, audience engagement, ad revenue rates, and additional revenue streams such as brand deals and merchandise sales.

According to a study conducted by Influencer Marketing Hub, the average YouTube channel with 2 million views can earn anywhere from $2,000 to $10,000. This range serves as a general guideline for potential earnings, but it’s essential to remember that individual results may vary.


While YouTube earnings ultimately depend on your channel and content, generally you can expect to make between $2,000 to $40,000 from 2 million views. Top channels in high-paying niches like finance and gaming that promote affiliate links and memberships can make over $100,000.

However, many channels fall into the $3,000 to $10,000 range from 2 million views. Focus on watch time, audience retention and multiple revenue streams to maximize your earnings potential on YouTube.

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