How Much Does Instagram Pay For 1 Million Followers In 2023?

In today’s world of social media influencers and viral content, many people wonder how much money they can make from Instagram if they reach 1 million followers. With over 1 billion monthly active users on Instagram, influencer marketing has become a lucrative business for content creators on the platform.

If you’re short on time, here’s a quick answer to your question: on average, someone with 1 million Instagram followers can expect to earn between $3,000-$10,000 per sponsored post. However, the actual amount depends on various factors like engagement rate, industry niche, demographic, etc.

Instagram Creator Account Requirements

Are you looking to grow your Instagram following and potentially earn money through your account? If so, it’s important to understand the requirements that Instagram has for creator accounts. By meeting these requirements, you can increase your chances of success on the platform.

Let’s take a closer look at what these requirements are:

Have an Authentic Account

First and foremost, it’s crucial to have an authentic account. This means that your account should represent a real person, brand, or business. Instagram has strict guidelines to prevent fake or impersonating accounts.

To meet this requirement, make sure to use a real name, a genuine profile picture, and provide accurate information about yourself or your brand.

Be Active and Engaging

One of the key requirements to become a successful Instagram creator is to be active and engaging on the platform. This means regularly posting content, interacting with your followers, and responding to comments and messages.

By consistently being present and engaging with your audience, you can build a loyal following and increase your chances of earning money through your account.

Post High-Quality Content

Instagram is a visual platform, so it’s essential to post high-quality content that is visually appealing to your audience. This includes using high-resolution photos or videos, employing creative editing techniques, and maintaining a consistent aesthetic.

By investing time and effort into creating visually stunning content, you can attract more followers and potentially catch the attention of brands looking to collaborate.

Optimize Your Profile

Lastly, optimizing your profile is another important requirement. This involves utilizing keywords in your bio and captions to make it easier for users to discover your account. Additionally, make sure to include relevant hashtags and tag any relevant brands or accounts in your posts.

By optimizing your profile, you can increase your visibility on the platform and attract more followers.

Remember, meeting these requirements is just the beginning. Growing your Instagram following takes time, effort, and dedication. However, by following these guidelines, you can set yourself up for success and increase your chances of earning money through your Instagram account.

How Instagram’s Algorithm Works

Understanding how Instagram’s algorithm works is crucial for anyone looking to gain a large following on the platform. Instagram’s algorithm determines the order in which posts appear on users’ feeds, making it important for content creators to optimize their strategies accordingly.

Engagement is Key

One of the main factors that Instagram’s algorithm takes into account is engagement. The algorithm prioritizes posts that receive high levels of engagement, such as likes, comments, and shares. This means that the more interactions a post receives, the more likely it is to be shown to a wider audience.

So, if you want your content to reach a larger number of people, it’s essential to create posts that encourage engagement.

Content that Entertains and Educates

Instagram’s algorithm also favors content that is both entertaining and educational. Posts that provide value to users by offering useful information or inspiring them in some way are more likely to be shown to a larger audience.

For example, creating posts that provide tips, tutorials, or behind-the-scenes glimpses into your work can help increase engagement and visibility.

Unique and Trending Topics

Another aspect that Instagram’s algorithm considers is the uniqueness and relevance of the content. Posting about unique and trending topics can help your posts stand out from the crowd and increase the likelihood of reaching a larger audience.

Staying up-to-date with current trends and incorporating them into your content strategy can help boost engagement and visibility.

Authenticity Matters

Authenticity plays a significant role in Instagram’s algorithm. The platform values genuine connections and real interactions between users. This means that posts that feel authentic and true to the creator’s brand are more likely to be favored by the algorithm.

So, it’s essential to be true to yourself and your brand when creating content for Instagram.

For more information on how Instagram’s algorithm works, you can visit It’s important to stay updated with any changes that may occur to ensure your content remains visible to your target audience.

Typical CPM Rates on Instagram

When it comes to determining how much Instagram pays for 1 million followers in 2023, it’s important to consider the typical CPM rates on the platform. CPM, or cost per thousand impressions, is a common metric used in the influencer marketing industry to calculate how much brands are willing to pay for advertising on social media.

Influencer Tier Levels

Instagram influencers are often categorized into different tier levels based on their follower count. These tiers include nano influencers, micro influencers, macro influencers, and mega influencers. The tier level an influencer falls into can greatly impact the CPM rates they can command.

Nano Influencers – $2-$10 CPM

Nano influencers typically have a smaller following, ranging from a few thousand to around 10,000 followers. Despite their smaller reach, nano influencers often have a highly engaged audience and can have a significant impact on their followers.

Due to their niche focus and higher engagement rates, nano influencers can expect CPM rates ranging from $2 to $10.

Micro Influencers – $10-$30 CPM

Micro influencers have a slightly larger following, typically ranging from 10,000 to 100,000 followers. They have a more established presence on the platform and can attract a wider range of brand partnerships. With their higher reach, micro influencers can command CPM rates ranging from $10 to $30.

Macro Influencers – $30-$100 CPM

Macro influencers are the next level up, with follower counts ranging from 100,000 to 1 million. They have a significant reach and often have a strong presence in their respective industries. Brands value their ability to reach a larger audience, and as a result, macro influencers can expect CPM rates ranging from $30 to $100.

Mega Influencers – $100+ CPM

Mega influencers are the top-tier influencers, with follower counts exceeding 1 million. They have built a massive following and have a significant impact on their audience’s purchasing decisions. Brands are willing to invest heavily in partnerships with mega influencers due to their vast reach and influence.

As a result, mega influencers can command CPM rates of $100 or more.

It’s important to note that these CPM rates are just estimates and can vary depending on various factors such as the influencer’s niche, engagement rates, and the specific brand partnership. Additionally, as the influencer marketing industry evolves, these rates may change over time.

For more information on influencer marketing and CPM rates on Instagram, you can visit Social Media Today or Influencer Marketing Hub.

Factors that Impact Earnings Per Post

Number of Followers

The number of followers a user has on Instagram plays a significant role in determining their earnings per post. As a general rule, the more followers you have, the higher the potential earnings. However, it’s important to note that the quality of followers matters as well.

Brands are more likely to work with influencers who have an engaged and active following rather than those with a high number of inactive or fake followers. It’s always important to focus on building an organic and authentic following on Instagram.

Engagement and Reach

Engagement and reach are crucial factors when it comes to earning potential on Instagram. Brands are interested in influencers who can effectively engage their audience and drive meaningful interactions. The higher the engagement rate, the more valuable an influencer becomes to brands.

Additionally, the reach of an influencer’s posts also plays a role. If an influencer has a large percentage of followers from a specific geographic location or demographic, they may be able to command higher rates from brands targeting that specific audience.

Content Quality

The quality of content an influencer produces is another important factor in determining their earnings. Brands are looking for influencers who can create visually appealing and compelling content that aligns with their brand image.

High-quality photos, well-crafted captions, and creative storytelling can significantly impact an influencer’s earning potential. It’s important for influencers to invest time and effort into creating content that stands out and resonates with their audience.

Industry Niche

The industry or niche an influencer operates in also affects their earning potential. Certain industries such as fashion, beauty, and travel tend to have higher budgets for influencer marketing campaigns.

Influencers in these niches may have more opportunities for collaborations and higher earnings per post. However, it’s worth mentioning that micro-influencers in specific niches can also have a significant impact on their audience and may attract niche-specific brands willing to pay a premium for targeted exposure.


The demographics of an influencer’s audience can impact their earning potential. Brands often have specific target demographics they want to reach, and influencers with audiences that align with those demographics are more likely to secure high-paying collaborations.

For example, if an influencer’s audience consists mainly of millennials or parents, they may be able to command higher rates from brands targeting those demographics. Understanding the demographics of your audience and being able to provide valuable insights to brands can be a significant advantage when negotiating rates.

Tips to Maximize Your Earning Potential

Partner with Relevant Brands

One of the most effective ways to maximize your earning potential on Instagram is by partnering with relevant brands. By collaborating with brands that align with your niche and audience, you can not only earn money but also strengthen your credibility as an influencer.

Many brands are willing to pay top dollar for sponsored posts, product reviews, and endorsements. Make sure to choose partnerships that resonate with your followers and maintain authenticity in your content.

Leverage Affiliate Links

Affiliate marketing is another lucrative way to earn money on Instagram. By promoting products or services through affiliate links, you can earn a commission for every sale or lead generated through your referral.

This can be a great way to monetize your platform without the need for creating and selling your own products. It’s important to disclose your affiliate partnerships transparently to maintain trust with your audience.

Sell Your Own Products

If you have a unique talent or skill, consider selling your own products on Instagram. Whether it’s artwork, handmade crafts, digital products, or even services like coaching or consulting, Instagram provides a platform to showcase and sell your offerings directly to your followers.

This allows you to have full control over your pricing, branding, and customer experience. Utilize high-quality visuals and engaging captions to promote your products effectively.

Utilize Instagram Stories and IGTV

To maximize your earning potential, make use of Instagram Stories and IGTV. These features allow you to create more dynamic and interactive content that can engage your audience on a deeper level. You can use Stories to share behind-the-scenes glimpses, exclusive offers, or even conduct live Q&A sessions.

IGTV gives you the opportunity to create longer-form videos, tutorials, or vlogs, which can attract a wider audience and open up potential sponsorship opportunities.

Diversify Your Income Streams

Lastly, to maximize your earning potential, it’s important to diversify your income streams. Relying solely on sponsored posts or affiliate marketing may limit your earnings. Explore other avenues such as brand collaborations, sponsored events, paid shoutouts, or even creating your own online courses or workshops.

By diversifying your income streams, you can create a more stable and sustainable source of income through your Instagram presence.


In summary, the amount an influencer with 1 million Instagram followers earns varies widely based on many factors. While they can expect to charge around $3,000-$10,000 per sponsored post on average, top influencers in lucrative niches can earn over $100,000 with the right branded partnerships and monetization strategies.

The key is to build an audience that engages with your content, partner with relevant brands, diversify income streams, and leverage all of Instagram’s features for earning potential. With smart social media marketing and consistent high-value content, you can turn your influence into big profits on Instagram.

Sharing is caring!

Similar Posts