How Much Does Instagram Pay For 1,000 Views In 2023?

Are you wondering how much money you can make from Instagram? With over 1 billion monthly active users, Instagram is one of the most popular social media platforms today. Many influencers and businesses are leveraging Instagram to earn an income. But how much does Instagram pay for 1,000 views?

Let’s find out.

If you’re short on time, here’s a quick answer: You can expect to earn around $2 – $10 per 1,000 Instagram views, depending on your niche, audience size, engagement rate, and whether you’re using Instagram Reels. The actual earnings vary quite a bit based on many factors.

How Instagram Pays Creators

Instagram has become a popular platform for content creators to showcase their talent and reach a wide audience. With its growing popularity, many creators are curious about how Instagram pays them for their content. Let’s take a look at some of the ways Instagram compensates creators.

Instagram Partner Program

One way Instagram pays creators is through the Instagram Partner Program. This program allows creators to monetize their content by displaying ads on their posts or IGTV videos. The amount of money a creator can earn through the Partner Program depends on various factors, such as the number of followers they have, engagement rate, and the types of ads displayed.

Instagram pays creators a percentage of the revenue generated from these ads, which can vary based on the creator’s performance.

Instagram Shopping

Instagram Shopping is another avenue for creators to earn money on the platform. This feature allows creators to tag products in their posts, making it easier for their followers to purchase items directly from their posts.

When a follower makes a purchase through the Instagram Shopping feature, the creator receives a commission. This commission can vary depending on the product and the creator’s agreement with the brand or retailer.

Instagram Reels Bonus

With the rise of short-form video content, Instagram introduced Reels as a way for creators to share engaging videos. To incentivize creators to use this feature, Instagram offers a Reels bonus program.

Creators who meet certain criteria, such as the number of views or engagement on their Reels, can receive monetary bonuses from Instagram. This provides an extra opportunity for creators to earn money on the platform.

Sponsored Content

Sponsored content is a popular way for creators to earn money on Instagram. When a creator collaborates with a brand or company, they can create sponsored posts or stories promoting the brand’s products or services. In return, the creator receives a fee or other compensation from the brand.

The amount a creator can earn from sponsored content varies depending on factors such as their follower count, engagement rate, and the scope of the collaboration.

Factors That Determine Your Instagram Earnings Per 1,000 Views

Instagram has become a popular platform for content creators to showcase their talent and monetize their efforts. One of the key questions that arises is how much Instagram pays for 1,000 views in 2023.

While the exact amount may vary, there are several factors that determine your Instagram earnings per 1,000 views.

Niche and Content Type

The niche and content type you choose to focus on can greatly impact your Instagram earnings. Certain niches, such as fashion, beauty, and fitness, tend to attract a larger audience and higher engagement levels.

This means that advertisers are more willing to pay a premium to advertise on your posts, resulting in higher earnings per 1,000 views. On the other hand, niches with a smaller audience or lower engagement may result in lower earnings.

Audience Reach and Engagement

Your audience reach and engagement play a crucial role in determining your Instagram earnings. The size of your following and the level of engagement you receive on your posts are key factors that advertisers consider when deciding to work with you.

A larger following and higher engagement rates indicate that your content resonates with your audience, making you an attractive partner for advertisers. This can result in higher earnings per 1,000 views.

Ad Rates and CPM

The ad rates and cost per thousand impressions (CPM) set by advertisers also impact your Instagram earnings. Ad rates vary depending on factors such as the advertiser’s budget, campaign objectives, and the overall demand for advertising on Instagram.

Additionally, the CPM, which is the amount advertisers are willing to pay for 1,000 impressions, can fluctuate based on market conditions. Keeping an eye on industry trends and negotiating fair rates can help maximize your earnings per 1,000 views.

Video vs Image Posts

Another factor that can affect your Instagram earnings per 1,000 views is the type of content you create. Video posts tend to have higher engagement rates and capture the attention of viewers for longer periods.

This makes them more appealing to advertisers, who are often willing to pay higher rates for video placements. However, high-quality image posts that showcase visually appealing content can also attract advertisers and generate significant earnings.

It’s important to note that Instagram’s payment structure can change over time, and the exact amount you earn per 1,000 views may vary. By focusing on niches with high demand, building a strong following, and creating engaging content, you can increase your chances of earning more from your Instagram posts.

Typical Earnings Per 1,000 Instagram Views

Instagram Reels: $2 – $5

Instagram Reels have become increasingly popular, and content creators are finding new opportunities to monetize their videos. On average, creators can expect to earn between $2 and $5 for every 1,000 views on their Reels.

This can vary depending on factors such as engagement, follower count, and the niche of the content.

Photos: $0.10 – $2

While photos may not generate as much income as videos, they can still be a source of revenue for Instagram users. For every 1,000 views on a photo, creators can earn between $0.10 and $2. Again, the exact earnings will depend on various factors, including the quality of the photo, engagement levels, and the target audience.

IGTV Videos: $3 – $7

IGTV (Instagram TV) videos offer creators a platform to share longer-form content with their audience. For every 1,000 views on an IGTV video, creators can earn between $3 and $7. The earnings potential for IGTV videos is relatively higher compared to Reels and photos due to the longer duration and potential for higher engagement.

Instagram Stories: $0.18 – $0.36

Instagram Stories are a popular feature that allows users to share short-lived content with their followers. While the earnings per 1,000 views on Stories may be lower compared to other formats, they can still contribute to a creator’s overall income.

On average, creators can expect to earn between $0.18 and $0.36 for every 1,000 views on their Instagram Stories.

It’s important to note that these figures are estimates and can vary based on multiple factors. The earnings potential on Instagram can also be influenced by factors such as the creator’s level of influence, brand partnerships, and the overall quality of content.

Additionally, it’s always a good idea for creators to explore multiple revenue streams and not rely solely on views as the primary source of income.

Tips to Maximize Your Earnings on Instagram

Create High-Quality, Engaging Content

One of the most important factors in maximizing your earnings on Instagram is to create high-quality, engaging content. This means taking the time to plan and curate your posts, ensuring they are visually appealing and attention-grabbing.

Use high-resolution photos and videos, and consider using editing tools to enhance the overall aesthetic. Additionally, focus on creating content that resonates with your target audience, using captions and hashtags that are relevant and engaging.

Leverage Instagram Reels

Instagram Reels is a feature that allows users to create and share short videos, similar to TikTok. Leveraging this feature can help you increase your visibility and engagement on the platform, ultimately leading to higher earnings.

Create fun and entertaining Reels that showcase your personality and talents, and use popular music and trends to attract a wider audience. Don’t be afraid to get creative and experiment with different types of content to find what resonates best with your followers.

Partner With Brands

Partnering with brands is a great way to monetize your Instagram account. As your following grows, brands may reach out to you for sponsored posts or collaborations. However, you can also take a proactive approach and reach out to brands that align with your personal brand and values.

Develop a media kit that highlights your reach and engagement metrics, and showcase previous successful brand partnerships. This will help you establish yourself as a professional influencer and increase your chances of securing lucrative partnerships.

Drive Traffic to Your Website

One effective strategy to maximize your earnings on Instagram is to drive traffic to your website. By creating valuable content and promoting your website through your Instagram profile, you can attract a larger audience and potentially generate income through affiliate marketing, sponsored content, or selling your own products or services.

Use your Instagram posts and stories to tease your website content and provide a call-to-action for your followers to visit your website.

Analyze Performance and Trends

To continuously improve your earnings on Instagram, it’s important to analyze your performance and stay updated on the latest trends. Utilize Instagram’s built-in analytics tools to track your engagement metrics, such as reach, impressions, and follower growth.

This data will help you understand what type of content performs best and make data-driven decisions to optimize your strategy. Additionally, stay informed about emerging trends, hashtags, and popular topics within your niche.

By staying ahead of the curve, you can position yourself as an authority in your field and attract more followers and potential brand partnerships.

By implementing these tips and strategies, you can maximize your earnings on Instagram and turn your passion for creating content into a lucrative venture.


In summary, the amount you can earn per 1,000 Instagram views varies based on multiple factors but is typically between $2 – $10. By creating engaging content, especially Reels, partnering with brands, driving traffic, and optimizing your performance, you can maximize your Instagram earnings.

The key is building an audience that genuinely engages with your content and profile.

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