How Much Does Pinterest Pay Per View In 2023?

In the world of social media marketing, knowing how much money you can make per view on different platforms is crucial. One platform that is especially lucrative for content creators and businesses looking to drive traffic is Pinterest. But how much does Pinterest actually pay per view?

In this comprehensive guide, we’ll break down everything you need to know about Pinterest payouts per view in 2023.

If you’re short on time, here’s a quick answer: the amount Pinterest pays per view varies based on factors like your location, content quality, number of followers, and engagement – but averages around $0.001 per view.

What Impacts Earnings per View on Pinterest

When it comes to earning money on Pinterest, several factors can impact how much you get paid per view. Understanding these factors is crucial for creators and businesses looking to maximize their earnings on the platform.

Location of viewers

The location of your viewers plays a significant role in determining your earnings per view on Pinterest. Different regions may have varying spending habits, which can affect the value of the ads shown to your audience.

For example, if your content is popular among users in countries with higher purchasing power, you may earn more per view compared to viewers in regions with lower purchasing power.

Number of followers and pins

The number of followers and pins you have on Pinterest can also impact your earnings per view. This is because advertisers tend to prioritize creators with a larger following and a substantial number of pins.

Having a larger reach increases the likelihood of your content being seen by a larger audience, which can lead to more ad impressions and higher earnings.

Quality of content

The quality of your content is another crucial factor in determining your earnings per view on Pinterest. High-quality, visually appealing content tends to attract more engagement from users, resulting in higher ad click-through rates and more revenue.

It’s important to invest time and effort into creating compelling and unique content that resonates with your target audience.

Engagement metrics like clicks, saves, closeups

Engagement metrics, such as clicks, saves, and closeups, also play a role in determining your earnings per view on Pinterest. These metrics indicate how interested and engaged your audience is with your content.

Higher engagement rates signal to advertisers that your content is valuable and relevant to users, which can lead to higher ad bids and earnings.

Using affiliate links and promoted pins

Another way to boost your earnings per view on Pinterest is by utilizing affiliate links and promoted pins. By partnering with brands and promoting their products or services through affiliate links, you can earn a commission for each sale or click generated through your content.

Similarly, promoting pins through Pinterest’s advertising platform can help you reach a wider audience and increase your earnings potential.

Average Pinterest CPM and CPC Rates

Definition of CPM and CPC

Before we delve into the average Pinterest CPM and CPC rates, let’s first understand what these terms mean. CPM stands for Cost Per Thousand Impressions, which refers to the cost an advertiser pays for every one thousand views their ad receives.

On the other hand, CPC stands for Cost Per Click, which is the amount an advertiser pays each time a user clicks on their ad.

Average Cost Per Thousand Impressions (CPM)

When it comes to Pinterest, the average CPM rates can vary depending on various factors such as industry, target audience, and ad placement. However, according to recent data, the average CPM rate on Pinterest in 2023 is estimated to be around $15 to $20.

This means that advertisers can expect to pay around $15 to $20 for every one thousand impressions their ad receives on the platform.

It’s important to note that these rates are just averages and can fluctuate based on several factors. Advertisers should consider factors such as the quality of their ad, targeting options, and competition within their industry when determining their Pinterest CPM rates.

Average Cost Per Click (CPC)

In terms of Pinterest CPC rates, the average cost per click can also vary depending on factors such as ad quality, targeting, and competition. On average, the CPC rates on Pinterest range from $0.10 to $1.50.

This means that advertisers can expect to pay anywhere from $0.10 to $1.50 for each click their ad receives on the platform.

It’s worth mentioning that these rates are approximate and can be influenced by various factors. Advertisers should conduct thorough research and consider their target audience, ad relevance, and bidding strategies to optimize their Pinterest CPC rates.

How to Calculate Your Potential Pinterest Earnings

Are you wondering how much you can earn from your Pinterest account in 2023? Calculating your potential earnings on Pinterest can be a valuable exercise, whether you’re a seasoned pinner or just starting out.

By using a few key factors, you can estimate your views, consider CPM and CPC rates, explore additional monetization options, and track your earnings using Pinterest analytics.

Estimating your views

Before diving into the financial aspect, it’s important to have an idea of how many views your pins can generate. The number of views depends on various factors such as the quality of your content, the size of your audience, and the popularity of your niche.

To estimate your views, take a look at your past analytics and identify the average number of views your pins receive. This will give you a baseline to work with when calculating your potential earnings.

Factoring in CPM and CPC rates

Once you have an estimate of your views, you can start considering the potential earnings based on the CPM (cost per thousand impressions) and CPC (cost per click) rates. CPM represents the amount advertisers are willing to pay for every thousand views of their ads, while CPC is the amount they pay when someone clicks on their ad.

These rates can vary depending on factors like the type of content, the target audience, and the advertiser’s budget.

To get an idea of the CPM and CPC rates for Pinterest, you can refer to industry resources and advertising platforms. Keep in mind that these rates can change over time, so it’s important to stay updated with the latest information.

By multiplying your estimated views by the CPM or CPC rate, you can get an estimate of your potential earnings from ad revenue on Pinterest.

Considering additional monetization like affiliate links

In addition to ad revenue, there are other ways to monetize your Pinterest account. One popular method is through affiliate marketing, where you earn a commission for promoting products or services through your pins.

By joining affiliate programs and incorporating affiliate links in your pins, you can earn a percentage of the sales generated through your referrals.

When considering additional monetization options like affiliate links, it’s important to disclose your affiliate relationships to comply with FTC guidelines and maintain transparency with your audience.

By diversifying your monetization strategies, you can increase your potential earnings on Pinterest.

Using Pinterest analytics to track earnings

Tracking your earnings on Pinterest is essential to understanding the effectiveness of your efforts and making informed decisions. Pinterest provides analytics tools that allow you to monitor your pin performance, track engagement metrics, and even estimate your potential earnings.

By regularly reviewing these analytics, you can identify trends, optimize your pinning strategy, and maximize your earnings potential.

Tips to Increase Your Pinterest Earnings

Optimize your profile and pins for discovery

If you want to increase your earnings on Pinterest, it’s essential to optimize your profile and pins for maximum discovery. Start by ensuring that your profile is complete and includes relevant keywords in the bio and board descriptions.

This will help Pinterest’s algorithm understand what your content is about and recommend it to users who are interested in similar topics. Additionally, make sure to use descriptive and keyword-rich titles, descriptions, and hashtags for your pins.

This will make it easier for users to find your content when they search for related topics.

Post high-quality, relevant content consistently

Consistency is key when it comes to earning money on Pinterest. By consistently posting high-quality, relevant content, you’ll attract more followers and increase engagement with your pins. Take the time to curate visually appealing images and create compelling descriptions that entice users to click and engage with your pins.

Additionally, consider creating boards that cater to popular niches or trends, as this can help you attract a larger audience and increase your earnings potential.

Use affiliate links and promote products strategically

Affiliate marketing is a popular way to monetize your Pinterest account. By joining affiliate programs and strategically promoting products through your pins, you can earn a commission for each sale or click generated through your affiliate links.

When using affiliate links, it’s important to disclose that you may receive a commission, as per Pinterest’s guidelines. Be sure to choose products that are relevant to your audience and align with your brand to maximize your earnings.

Leverage Pinterest ads to boost engagement

Pinterest ads can be a powerful tool to boost engagement with your pins and increase your earnings. By investing in paid advertising, you can reach a larger audience and drive more traffic to your website or affiliate links.

Pinterest offers various ad formats, such as Promoted Pins and Shopping Ads, which allow you to showcase your products or services to a targeted audience. Experiment with different ad formats and targeting options to find what works best for your goals and budget.

Analyze performance to identify opportunities

To continuously increase your Pinterest earnings, it’s important to analyze your performance and identify opportunities for improvement. Pinterest provides analytics tools that allow you to track the performance of your pins, boards, and overall account.

Pay attention to metrics such as clicks, saves, and engagement rate to understand which pins are resonating with your audience and driving the most traffic. Use this data to optimize your strategy, create more of what works, and adjust your approach to maximize your earnings.


In conclusion, how much Pinterest pays per view can vary quite a bit based on your specific account and content strategy. While average payouts are around $0.001 per view, top creators earn much more by optimizing their profiles, posting engaging content, and utilizing affiliated links and paid partnerships.

With the right approach, Pinterest can become a lucrative platform to monetize your DIY tutorials, recipes, fashion and style pins, and other content.

Sharing is caring!

Similar Posts