How Much Does Rei Pay Their Employees? A Detailed Look

Outdoor gear retailer REI is well known for its quality products and enthusiastic employees. If you’re interested in working at REI, you probably want to know – how much does REI pay? In this comprehensive guide, we’ll break down REI’s pay structure so you know exactly what to expect.

If you’re short on time, here’s a quick answer: REI sales associates typically start between $11 and $17 per hour, with opportunities to earn commission and bonuses on top of base pay. Pay varies by role, experience, and location.

REI’s Pay Philosophy

When it comes to their employees, REI has a strong commitment to providing fair and competitive compensation. They understand that their employees are the backbone of the company and play a crucial role in delivering exceptional customer service.

As a result, REI has implemented a pay philosophy that reflects their values and ensures that their employees are well taken care of.

Commitment to employees

REI believes in taking care of their employees and recognizes the importance of a healthy work-life balance. They strive to create a positive and inclusive work environment where employees can thrive both personally and professionally.

In addition to competitive pay, REI offers a comprehensive benefits package that includes health insurance, retirement plans, and employee discounts on outdoor gear and apparel. This commitment to their employees’ well-being sets REI apart as an employer of choice in the retail industry.

Pay transparency

One of the unique aspects of REI’s pay philosophy is their commitment to pay transparency. They believe in being open and honest about how they determine employee compensation. REI provides clear guidelines and criteria for pay decisions, ensuring that employees understand the factors that contribute to their salaries.

This transparency promotes trust and fosters a sense of fairness among REI employees. It also allows employees to have a better understanding of their career progression and the opportunities available to them within the company.

Location-based pay

REI recognizes that the cost of living can vary greatly depending on the location. To address this, REI implements a location-based pay structure. They take into account factors such as the cost of housing, transportation, and other living expenses when determining employee compensation.

This ensures that employees are fairly compensated based on the local market conditions. REI’s commitment to location-based pay demonstrates their dedication to providing fair and equitable compensation to all employees, regardless of where they are located.

REI Sales Associate Pay

When it comes to understanding how much REI pays their employees, it’s important to take a closer look at the various components of their compensation structure. One key role at REI is that of a sales associate, who plays a crucial role in assisting customers and ensuring their satisfaction.

Base pay range

The base pay for REI sales associates varies depending on factors such as experience, location, and job performance. According to Glassdoor, the average base pay for an REI sales associate is around $13.50 per hour.

However, it’s important to note that this can vary and may be higher in areas with a higher cost of living.

Commissions and bonuses

In addition to the base pay, REI sales associates also have the opportunity to earn commissions and bonuses based on their sales performance. These incentives can significantly boost their overall compensation.

The commission structure may vary, but it typically rewards sales associates for meeting or exceeding their sales targets. This can be a great motivator and provide an opportunity for increased earnings.

Average total compensation

When considering the average total compensation for REI sales associates, it’s important to factor in not just the base pay and commissions but also other benefits that REI offers. These benefits may include healthcare coverage, retirement plans, employee discounts, and opportunities for career growth and development.

According to PayScale, the average total compensation for an REI sales associate ranges from $25,000 to $50,000 per year, depending on factors such as location and experience. It’s worth noting that this is an average, and individual compensation may vary.

Pay for Other REI Jobs

Store management roles

If you’re considering a career in store management at REI, you’ll be pleased to know that the company offers competitive pay for these positions. Store managers are responsible for overseeing the day-to-day operations of the store, managing staff, and ensuring customer satisfaction.

According to Glassdoor, the average salary for an REI store manager is around $75,000 per year. However, it’s important to note that this figure can vary depending on factors such as location and experience.

Corporate positions

REI also offers a range of corporate positions for those interested in working behind the scenes. These roles can include positions in marketing, finance, human resources, and more. Salaries for these positions can vary widely depending on the specific role and the level of experience required.

According to Payscale, the average salary for a marketing manager at REI is around $85,000 per year. However, it’s worth noting that salaries can range from around $60,000 to over $100,000 depending on factors such as location and level of experience.

Seasonal and part-time roles

If you’re looking for a more flexible work schedule, REI also offers seasonal and part-time roles. These positions can be a great option for students, retirees, or those looking for additional income. Seasonal and part-time employees at REI typically receive an hourly wage, which can vary depending on the specific role and location.

According to Indeed, the average hourly wage for a sales associate at REI is around $12.50. However, it’s important to note that wages can vary depending on factors such as experience and location.

It’s important to keep in mind that the information provided here is based on average salaries and wages and can vary depending on factors such as location, experience, and job performance. For the most accurate and up-to-date information, it’s always a good idea to visit the official REI website or consult reliable salary data sources like Glassdoor or Payscale.

REI Employee Benefits

Working for REI comes with a range of attractive employee benefits that make it a desirable place to work. In addition to competitive salaries, REI provides their employees with various perks and incentives. Let’s take a detailed look at some of the notable benefits offered by REI:

Health Insurance

REI prioritizes the well-being of their employees by offering comprehensive health insurance plans. These plans cover a wide range of medical expenses, including doctor visits, hospital stays, and prescription medications.

Employees have the flexibility to choose from different health insurance options that best suit their needs. REI also provides coverage for dental and vision care, ensuring that employees receive the necessary support for their overall health.

Retirement Plans

REI recognizes the importance of financial security in the long run and offers retirement plans to help employees save for their future. One of the popular retirement plans offered by REI is the 401(k) plan, which allows employees to contribute a portion of their salary towards their retirement savings.

To encourage employee participation, REI may also offer a matching contribution based on the employee’s contributions. This helps employees build a strong financial foundation and plan for a comfortable retirement.

Paid Time Off and Leave

REI understands the importance of work-life balance and provides generous paid time off and leave options for their employees. This includes vacation days, sick leave, and personal days. Employees can take time off to recharge, spend quality time with their families, or pursue personal interests.

REI also offers parental leave, allowing new parents to bond with their newborns without worrying about their job security. These benefits contribute to a positive work environment and support the well-being of REI’s employees.


REI aims to provide competitive pay that reflects the passion and dedication of its employees. While base pay is in line with the retail industry, REI’s bonuses and benefits stand out. If you love the outdoors and want to work for a purpose-driven company, a job at REI can be rewarding in more ways than just pay.

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