How Much Money Can You Make On Tiktok With 1 Million Followers?

TikTok has exploded in popularity over the last few years, becoming one of the top social media platforms. With its massive user base, TikTok opens up opportunities for creators to grow huge audiences and make money.

If you’re short on time, here’s a quick answer to your question: Creators with 1 million TikTok followers can expect to earn anywhere from $500 to $30,000 per sponsored post, depending on their engagement and niche.

In this comprehensive guide, we’ll cover everything you need to know about how much money you can make on TikTok once you hit 1 million followers. We’ll look at TikTok’s monetization options, average earnings per post, tips for increasing your revenue, and more.

TikTok’s Monetization Options for Creators

With the rise of TikTok as a popular social media platform, many content creators are wondering how they can turn their passion into profit. If you have 1 million followers on TikTok, you might be curious about the potential earnings that can be generated.

Fortunately, TikTok offers several monetization options for creators to explore. Let’s take a closer look at some of these options.

TikTok Creator Fund

The TikTok Creator Fund is a program designed to financially support creators on the platform. It allows eligible users to receive payments for their content based on engagement metrics, such as views, likes, and shares. The fund aims to reward creators for their creativity and dedication.

While the exact earnings can vary, creators with 1 million followers can potentially earn a significant income through the TikTok Creator Fund.

Sponsored Brand Partnerships

Another way to make money on TikTok is through sponsored brand partnerships. Brands are increasingly recognizing the power of influencer marketing on social media, and TikTok is no exception. Creators with a large following can collaborate with brands to promote their products or services.

These partnerships can involve sponsored posts, brand mentions, or even dedicated campaigns. The earnings from sponsored brand partnerships can vary depending on factors such as the creator’s niche, engagement rate, and the scope of the collaboration.

TikTok LIVE Gifts and Subscriptions

TikTok also offers a feature called TikTok LIVE, where creators can livestream their content and interact with their audience in real-time. During these livestreams, viewers have the option to purchase virtual gifts and subscribe to the creator’s channel.

These gifts and subscriptions translate into earnings for the creator. With 1 million followers, a creator can potentially generate a substantial income through TikTok LIVE by engaging with their loyal fanbase.

Affiliate Marketing

Affiliate marketing is another avenue for creators to monetize their TikTok presence. By partnering with affiliate programs, creators can earn a commission for promoting products or services and driving sales through their TikTok videos.

This can be done by including affiliate links in video descriptions or using the TikTok shopping feature. With a large following of 1 million followers, creators can leverage their influence to generate significant earnings through affiliate marketing.

It’s important to note that the actual earnings on TikTok can vary greatly depending on various factors, including engagement rates, demographics, and content quality. Additionally, creators should always comply with TikTok’s guidelines and policies when exploring monetization options.

For more information on TikTok’s monetization options for creators, you can visit the official TikTok Creator Portal here.

What is Considered Good Engagement on TikTok?

When it comes to TikTok, engagement is a key factor in determining the success of your content. Having a large number of followers is great, but if your engagement is low, it can be difficult to monetize your TikTok account effectively. So, what is considered good engagement on TikTok?

Let’s dive in and find out!

Engagement Rate

The engagement rate on TikTok is a measure of how actively your followers are interacting with your content. It is calculated by taking the total number of likes, comments, and shares on a video and dividing it by the number of followers.

A good engagement rate on TikTok can vary, but generally, anything above 3% is considered good.

Keep in mind that engagement rate can fluctuate depending on the size of your following. Accounts with fewer followers may have a higher engagement rate, while larger accounts may have a lower engagement rate due to the sheer number of followers.

However, if your engagement rate is consistently below 1%, it may be worth reevaluating your content strategy to increase engagement.

Likes, Comments, Shares

When it comes to individual metrics, likes, comments, and shares are important indicators of engagement on TikTok. While there is no set benchmark for what constitutes a “good” number of likes, comments, or shares, it is generally a positive sign if these numbers are higher than average for your account size.

One way to increase engagement is to encourage your followers to interact with your content. Ask them questions, prompt them to leave comments, or create content that encourages shares. Remember, the more people engage with your content, the more likely it is to be seen by a wider audience, potentially increasing your follower count and monetization opportunities.

Video Views

Video views are another important metric when it comes to measuring engagement on TikTok. While likes, comments, and shares are great indicators of active engagement, video views provide insight into how many people are actually watching your content.

A higher number of video views suggests that your content is resonating with your audience and has the potential to go viral. However, it’s important to note that not all views are created equal. TikTok counts a view after a video has been watched for at least 3 seconds, so it’s crucial to create engaging and attention-grabbing content from the start to keep viewers hooked.

Average Earnings Per Sponsored TikTok Post

As TikTok continues to grow in popularity, many users are wondering how much money they can make with a large following on the platform. While the exact earnings can vary based on several factors, such as engagement rate, niche, and audience demographics, there are some general estimates for different tiers of influencers on TikTok.

Nano-Influencers – Up to $500

Nano-influencers, who typically have between 1,000 and 10,000 followers, can expect to earn up to $500 per sponsored TikTok post. These influencers often have a highly engaged and niche audience, which can be valuable to brands looking to reach a specific target market.

While the payment may not be as high as other tiers, nano-influencers can still make a significant income by partnering with brands that align with their content and values.

Micro-Influencers – $500 – $1,500

With a following of 10,000 to 50,000, micro-influencers have the potential to earn between $500 and $1,500 per sponsored TikTok post. This tier of influencers often has a more significant reach and influence compared to nano-influencers, making them attractive to brands looking for a wider audience.

Micro-influencers often have a loyal fan base and are seen as more relatable and authentic, which can drive higher engagement and conversions for brands.

Mid-Tier Influencers – $1,500 – $5,000

Mid-tier influencers, with a following of 50,000 to 500,000, can earn between $1,500 and $5,000 per sponsored TikTok post. As their follower count increases, so does their earning potential. These influencers often have a solid presence on the platform and have built a reputation within their niche.

They can command higher fees due to their reach and influence, and often have partnerships with well-known brands in their industry.

Macro-Influencers – $5,000 – $10,000

With a following of 500,000 to 1 million, macro-influencers can earn between $5,000 and $10,000 per sponsored TikTok post. These influencers have a significant reach and influence, making them attractive to brands looking to reach a wide audience.

They often have a highly engaged following and can generate a significant amount of buzz and visibility for brands they partner with.

Mega-Influencers – $10,000+

Mega-influencers, who have a following of 1 million to 5 million, can earn $10,000 or more per sponsored TikTok post. These influencers have a massive reach and influence, often becoming household names within the TikTok community.

Brands are willing to pay a premium to collaborate with mega-influencers due to their ability to drive massive engagement and generate a high level of brand awareness.

Celebrity/Star Accounts – $20,000+

Celebrity or star accounts, with a following of over 5 million, can earn $20,000 or more per sponsored TikTok post. These accounts often belong to well-known personalities, celebrities, or influencers with a massive following and a significant impact on the platform.

Brands see collaborations with these accounts as a valuable opportunity to tap into their massive fan base and gain widespread exposure.

It’s important to note that these figures are just estimates and can vary depending on various factors. Additionally, influencers may have additional income streams such as brand partnerships, merchandise sales, and sponsored content on other platforms.

If you want to learn more about the potential earnings on TikTok, you can visit for more detailed statistics and insights.

Tips to Maximize Your TikTok Earnings

Post Consistently

One of the most important factors in maximizing your TikTok earnings is posting consistently. The more content you create, the more opportunities you have to attract followers and engage with your audience.

Aim to post at least once a day to keep your followers entertained and interested in your content. Consistency is key to building a strong and loyal fan base.

Engage With Your Audience

Engaging with your audience is crucial for growing your TikTok following and increasing your earnings. Respond to comments, answer questions, and show appreciation for your followers. Building a connection with your audience will not only encourage them to continue supporting you but also attract new followers who see the positive interactions on your videos.

Partner With Brands That Fit Your Niche

Collaborating with brands that align with your niche can be a great way to monetize your TikTok account. Brands are increasingly turning to influencers on TikTok to promote their products or services. By partnering with brands that fit your niche, you can create sponsored content that resonates with your audience and earn money through brand partnerships.

Leverage Multi-Channel Monetization

TikTok offers various ways to monetize your content beyond just brand partnerships. You can also leverage multi-channel monetization by directing your followers to other platforms where you have additional revenue streams.

For example, you can promote your YouTube channel, Patreon page, or merchandise store on TikTok to generate additional income.

Go LIVE Frequently

Going live on TikTok is another effective way to boost your earnings. When you go live, your followers receive a notification, which can lead to increased engagement and potential donations from your viewers.

Going live allows you to connect with your audience in real-time and create a more interactive experience, which can lead to increased engagement and earnings.

Offer Promo Codes and Affiliate Links

Offering promo codes and affiliate links is a popular way to monetize your TikTok account. By partnering with brands and sharing exclusive discounts or referral links, you can earn a commission for every sale made through your unique code or link.

This not only benefits the brand but also incentivizes your followers to make purchases, resulting in additional income for you.


Gaining 1 million TikTok followers is a huge accomplishment, but you’ll need to maintain high engagement and pursue money-making opportunities to truly profit.

By leveraging TikTok’s built-in monetization features, running sponsored posts, using affiliate links, and more, you can potentially earn thousands of dollars consistently.

Just remember – a high follower count alone doesn’t equal earnings. You need to strategically build your authority and reputation within your niche to attract brand partnerships and loyal fans.

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