How Much Does Youtube Pay Per Hour In 2023?

With over 2 billion monthly users, YouTube has become one of the most popular platforms for video creators to earn money. If you’ve ever wondered how much YouTubers actually make per hour from their videos, you’ve come to the right place.

If you’re short on time, here’s a quick answer to your question: on average, YouTubers can make between $2-$5 per 1,000 video views. The exact amount depends on factors like a channel’s niche, content quality, audience location, YouTube monetization features enabled, and more.

In this comprehensive guide, we’ll cover everything you need to know about YouTube earnings per hour. You’ll learn how YouTubers make money, what impacts earnings per view, expected pay rates based on channel size and niche, how to calculate potential income, tips to maximize monetization, and more.

How YouTubers Make Money

YouTube has become a lucrative platform for many content creators, allowing them to turn their passion into a profitable business. There are several ways in which YouTubers can make money and monetize their channels. Let’s explore some of the most popular methods:


One of the primary ways YouTubers make money is through the YouTube Partner Program and AdSense. This program allows creators to earn revenue from ads that are displayed on their videos. The amount of money earned through AdSense depends on factors such as the number of views, engagement, and the niche of the channel.

Channel Memberships

Another way YouTubers can monetize their content is through channel memberships. This feature enables creators to offer exclusive perks and content to their loyal subscribers in exchange for a monthly fee.

By providing additional value to their audience, YouTubers can generate a steady stream of income.

Super Chats & Super Stickers

During live streams, viewers have the option to send Super Chats or Super Stickers to support their favorite creators. Super Chats allow viewers to have their messages highlighted in the chat, while Super Stickers are animated images that can be purchased and displayed during live streams.

These features provide an interactive way for fans to show their appreciation and contribute financially to the YouTuber.


Many successful YouTubers create their own merchandise to sell to their audience. This can include clothing, accessories, and other branded items. By leveraging their personal brand, YouTubers can turn their fans into customers and generate additional income through merchandise sales.


YouTubers with a substantial following and influence often collaborate with brands for sponsored content. These partnerships involve creating videos or promoting products in exchange for a fee or free products.

Sponsorships can be a significant source of income for YouTubers, especially if they have a niche audience that aligns with the brand’s target market.

Affiliate Marketing

Many YouTubers also earn money through affiliate marketing. This involves promoting products or services and earning a commission for each sale or referral made through their unique affiliate links. By recommending products they genuinely believe in, YouTubers can earn a percentage of the sales generated through their audience.

What Impacts Earnings per View

When it comes to earning money on YouTube, several factors can influence how much a creator gets paid per hour. Understanding these factors can help content creators strategize and optimize their channels for maximum earnings. Here are some key factors that impact earnings per view on YouTube:

Video Niche and Content Quality

The niche or topic of a video and its overall quality play a crucial role in determining earnings. YouTube’s algorithm favors high-quality content that keeps viewers engaged and encourages them to watch more videos.

Additionally, certain niches may attract higher-paying advertisers, resulting in higher ad rates and ultimately, higher earnings per view.

Audience Location

The location of a creator’s audience can significantly impact their earnings. Ad rates may vary depending on the country or region where the majority of a creator’s viewers are located. For example, advertisers may be willing to pay more to reach viewers in countries with higher purchasing power.

Creators with a global audience have the potential to earn more compared to those with a predominantly local following.

Monetization Features Enabled

YouTube offers various monetization features for creators, such as ads, channel memberships, and merchandise shelf. By enabling these features, creators can generate additional revenue streams beyond ad revenue alone.

The more monetization features a creator utilizes, the higher their potential earnings per view.

Watch Time

Watch time refers to the total amount of time viewers spend watching a creator’s videos. YouTube considers watch time as a vital metric for determining the quality and engagement of a channel. Creators with higher watch time are more likely to attract advertisers and earn more per view.

Ad Rates

The ad rates on YouTube can vary based on factors such as the type of ad, ad format, and advertiser demand. Some ads may pay more per view compared to others. Additionally, advertisers may bid higher for ad placements on videos with specific demographics, interests, or niches.

Keeping track of ad rates and optimizing content accordingly can help creators maximize their earnings.


CPM (Cost per Mille) and RPM (Revenue per Mille) are important metrics that indicate how much a creator earns per thousand views. CPM represents the average amount advertisers pay for every thousand ad impressions, while RPM shows the average revenue generated by a creator for every thousand video views.

Both metrics can vary based on factors such as ad rates, monetization features, and audience demographics. Understanding and analyzing these metrics can help creators gauge their earnings and make informed decisions.

Expected Earnings Based on Channel Size

Small Channels (<1k subscribers)

For small channels with less than 1,000 subscribers, the earnings on YouTube can be relatively modest. On average, these channels can expect to earn around $0.25 to $4 per hour. However, it’s important to note that these numbers can vary significantly depending on factors such as the niche, engagement rate, and content quality.

Medium Channels (1k-100k subscribers)

As a channel grows and reaches the medium-size range of 1,000 to 100,000 subscribers, the earning potential on YouTube also increases. These channels can expect to earn an average of $3 to $15 per hour.

It’s worth mentioning that this range is quite broad, and the actual earnings can be higher or lower depending on various factors, such as ad revenue, sponsored content, and merchandise sales.

Large Channels (100k-1M subscribers)

Once a channel reaches the large-size range of 100,000 to 1 million subscribers, the potential earnings on YouTube can be quite substantial. These channels can expect to earn an average of $15 to $75 per hour.

This increase in earnings is primarily due to higher ad revenue, brand sponsorships, and other monetization opportunities that become available at this level of popularity.

Very Large Channels (>1M subscribers)

For channels with over 1 million subscribers, the earning potential on YouTube can be truly significant. These channels can expect to earn an average of $75 to $500 per hour. At this level, top creators have access to exclusive partnerships, brand collaborations, and other lucrative opportunities that contribute to their high earnings.

It’s important to note that these figures are just averages, and some very successful YouTube channels can earn even more.

It’s essential to keep in mind that these estimated earnings are based on various factors and can vary significantly from one channel to another. Additionally, YouTube’s monetization policies and algorithms may also impact the actual earnings of a channel.

For more detailed and up-to-date information on earning potential, it’s advisable to refer to YouTube’s official documentation or consult reputable sources such as Social Blade or Influencer Marketing Hub.

How to Calculate Potential YouTube Income

If you’re wondering how much you can potentially earn on YouTube, it’s important to understand the factors that contribute to your income. While YouTube does not have a fixed payment per hour, your earnings are primarily based on the number of views and engagement your videos receive.

Here’s how you can calculate your potential YouTube income:

Estimate Average Views per Video

The first step in calculating your potential YouTube income is to estimate the average number of views your videos receive. This can vary greatly depending on the content of your videos, your audience, and your marketing efforts.

Analyze your previous videos and determine an average number of views to use as a baseline for your calculations.

Determine Typical RPM for Niche

Next, you’ll need to determine the typical RPM (Revenue per 1000 views) for your niche. RPM refers to the average amount of money you can earn for every 1000 views on your videos. The RPM can vary widely depending on your niche and the advertisers targeting your audience.

Research similar channels in your niche and get an idea of the average RPM they are earning.

Calculate Potential Revenue per 1000 Views

Once you have an estimate of your average views and the typical RPM for your niche, you can calculate your potential revenue per 1000 views. Simply multiply your average views by the RPM and divide it by 1000.

This will give you an estimate of how much you can potentially earn for every 1000 views on your videos.

Factor in Average Monthly Views

To get a better understanding of your overall potential YouTube income, it’s important to factor in your average monthly views. Multiply your potential revenue per 1000 views by your average monthly views, and you’ll have a rough estimate of your monthly income from YouTube.

Remember, these calculations are just estimates and your actual earnings may vary. YouTube’s payment system is complex and takes into account various factors including ad types, viewer location, and engagement metrics.

It’s also important to note that YouTube takes a percentage of the ad revenue, so the final amount you receive may be lower than your calculated estimate.

For more detailed information on YouTube earnings and how to optimize your income, you can visit the YouTube Partner Program website at They provide valuable resources and insights for content creators looking to monetize their channels.

Tips to Maximize Your YouTube Earnings

Optimize Your Content for Maximum Watch Time

One of the key factors that determine your earnings on YouTube is the watch time of your videos. The longer viewers watch your content, the more ads they are exposed to, and the more revenue you can generate.

To maximize your watch time, create engaging and high-quality videos that capture your audience’s attention from the start. Keep your videos concise and to the point, and make sure to deliver valuable and relevant content that keeps viewers hooked.

Use Attention-Grabbing Thumbnails and Titles

Your video’s thumbnail and title play a crucial role in attracting viewers and increasing your click-through rate. Create eye-catching thumbnails that accurately represent the content of your video and use bold, attention-grabbing titles that pique curiosity.

This will help your videos stand out among the sea of content on YouTube and encourage more people to click and watch.

Engage Viewers in Your Videos

Building a strong connection with your audience is essential to keep them coming back for more. Engage your viewers by asking questions, encouraging comments, and responding to their feedback. This not only helps to foster a sense of community but also increases the likelihood of viewers watching your videos for longer durations.

Remember, the more engaged your audience is, the higher your chances of generating ad revenue.

Promote Your Videos on Social Media

Don’t rely solely on YouTube’s algorithm to promote your videos. Take advantage of social media platforms to reach a wider audience and drive more views to your content. Share your videos on platforms like Facebook, Twitter, and Instagram, and engage with your followers to encourage them to watch and share your content.

The more exposure your videos get, the more potential ad revenue you can generate.

Collaborate with Other YouTubers

Collaborating with other YouTubers can be a great way to expand your reach and attract new viewers. Find creators in your niche or with a similar audience and collaborate on videos or shout-outs. This cross-promotion can introduce your content to a new audience, increasing your subscriber count and potential earnings.

Create Playlists to Increase Watch Time

Organizing your videos into playlists can help increase watch time and keep viewers engaged on your channel. By grouping related videos together, viewers are more likely to continue watching other videos in the playlist, resulting in longer watch times.

Additionally, playlists can improve the overall organization and user experience of your channel, making it easier for viewers to navigate and discover your content.

Join the YouTube Partner Program

The YouTube Partner Program allows creators to monetize their content and earn money from ads displayed on their videos. To be eligible for the program, you need to meet certain requirements, including having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.

Once accepted, you can start earning money from ads and access additional monetization features such as channel memberships and merchandise shelf.

By following these tips and strategies, you can increase your chances of maximizing your YouTube earnings. Remember, building a successful YouTube channel takes time and effort, but with the right approach, you can turn your passion into a profitable venture.


In summary, most YouTubers can expect to earn $2-$5 per 1,000 video views, but their overall income depends on many factors like channel size, content quality, and monetization optimization. While it takes consistent effort to build a profitable YouTube channel, the potential earnings over time can be well worth it.

By producing high-quality content, promoting effectively, and keeping viewers engaged, any creator can maximize their YouTube revenue per hour over the long run.

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