Is Imperfect Foods Worth It? An In-Depth Look

Grocery shopping can be tedious and time-consuming. Many consumers are now turning to grocery delivery services like Imperfect Foods to save time and reduce food waste. But is it really worth it?

If you’re short on time, here’s a quick answer to your question: Imperfect Foods is worth considering if you want to save time grocery shopping, reduce food waste, and don’t mind some cosmetic imperfections on produce.

The cost is comparable to grocery stores for organic produce and they offer flexible delivery options. The quality is generally good but you may get the occasional damaged item.

In this comprehensive article, we’ll take an in-depth look at Imperfect Foods pricing, produce quality, delivery options, and more to help you decide if it’s the right grocery delivery service for your needs.

Overview of Imperfect Foods

Imperfect Foods is a food delivery service that aims to reduce food waste by offering “imperfect” or surplus produce, pantry staples, and other grocery items to consumers. By working directly with farmers, growers, and food producers, Imperfect Foods is able to rescue food that would otherwise go to waste due to cosmetic imperfections or overstock.

Company background and mission

Founded in 2015, Imperfect Foods started as a small-scale operation in San Francisco and has since expanded to serve customers across the United States. Their mission is to create a more sustainable and efficient food system by tackling the problem of food waste.

According to the United Nations, approximately one-third of all food produced globally is wasted. Imperfect Foods aims to address this issue by providing a platform for consumers to purchase and consume perfectly good but aesthetically imperfect food.

The company believes that every apple, carrot, or box of cereal deserves a chance to be eaten, regardless of its shape, size, or color. By embracing imperfections, Imperfect Foods encourages consumers to rethink their perception of food and reduce the amount of waste generated in the process.

How it works

Imperfect Foods operates on a subscription-based model, allowing customers to customize their orders based on their dietary preferences and needs. After signing up, customers can choose from a variety of options such as organic produce, pantry staples, dairy products, and even meat.

The selection of items available varies depending on the customer’s location and the seasonality of the products.

Once an order is placed, Imperfect Foods sources the items directly from farmers, growers, and food producers. The products are then packed and delivered to the customer’s doorstep in insulated boxes to ensure freshness.

Customers have the flexibility to skip deliveries or adjust their orders based on their needs.

Pricing and plans

Imperfect Foods offers different pricing and plan options to cater to various budgets and preferences. Customers can choose between different box sizes, ranging from small to large, depending on their household size. The cost per box varies depending on the contents and the customer’s location.

Additionally, Imperfect Foods offers a variety of add-ons, such as snacks, beverages, and specialty products, which customers can include in their orders for an additional cost. The company also provides a referral program, allowing customers to earn discounts by referring friends and family to the service.

It’s worth noting that while Imperfect Foods aims to provide affordable options, the prices may not always be lower than traditional grocery stores. However, the value lies in supporting sustainable practices and reducing food waste.

Produce Quality and Selection

When considering whether Imperfect Foods is worth it, one important factor to consider is the quality and selection of their produce. Imperfect Foods specializes in offering fruits and vegetables that may not meet the strict cosmetic standards of traditional grocery stores.

However, this does not mean that the produce is of lower quality or unsafe to eat. In fact, Imperfect Foods ensures that all their products are just as fresh and nutritious as their counterparts found in traditional stores.

Level of imperfection

Imperfect Foods prides itself on offering produce that may have minor imperfections such as blemishes, discoloration, or unusual shapes. These imperfections are purely cosmetic and do not affect the taste or nutritional value of the produce.

By purchasing these “imperfect” fruits and vegetables, customers not only reduce food waste but also support sustainable farming practices. Imperfect Foods works directly with farmers to source these imperfect items, ensuring a fair price for the growers and a more sustainable food system for everyone.

Produce variety and staple items

Imperfect Foods provides a wide variety of produce options to cater to different dietary preferences and needs. From common fruits and vegetables like apples and carrots to more exotic options like dragon fruit or purple cauliflower, Imperfect Foods strives to offer a diverse selection that can meet the needs of their customers.

Additionally, they also provide staple items like potatoes, onions, and lettuce, ensuring that customers have access to the essentials for their meals. This variety allows customers to experiment with new flavors and incorporate more nutritious options into their diet.

Organic and local options

In addition to their regular produce selection, Imperfect Foods also offers organic and locally sourced options. Organic produce is grown without the use of synthetic pesticides or fertilizers, making it a great choice for those seeking healthier and more sustainable food options.

By supporting local farmers, Imperfect Foods contributes to the growth of local economies and reduces the carbon footprint associated with long-distance transportation. Customers can easily identify organic and local options on the Imperfect Foods website, allowing them to make informed choices about the products they purchase.

Delivery Experience

Delivery Areas

Imperfect Foods offers delivery services to a wide range of areas, making it accessible to many customers. They have expanded their delivery network and currently serve major cities and surrounding areas across the United States.

Whether you live in a bustling metropolis or a suburban neighborhood, there’s a good chance that Imperfect Foods can deliver to your area.

For a comprehensive list of delivery areas, you can visit their website at

Delivery Days and Cutoff Times

Imperfect Foods provides flexibility when it comes to delivery days. They offer delivery options throughout the week, allowing you to choose a day that works best for you. This is particularly helpful for individuals with busy schedules who may not be available for delivery on certain days.

The cutoff times for placing an order vary depending on your location and delivery day. It’s important to check the specific cutoff time for your area to ensure that you don’t miss out on your preferred delivery slot.

Imperfect Foods strives to accommodate their customers’ needs and provide timely deliveries.


One aspect that sets Imperfect Foods apart is their commitment to sustainable packaging. They prioritize using eco-friendly materials in their packaging to minimize waste and reduce their environmental footprint. This includes using recyclable and compostable packaging materials whenever possible.

By opting for Imperfect Foods, you can feel good about supporting a company that values sustainability and takes steps to minimize its impact on the planet. They also provide guidelines on how to properly dispose of the packaging materials to ensure they are properly recycled or composted.

It’s important to note that Imperfect Foods takes food safety seriously, and their packaging is designed to maintain the freshness and quality of the products during transit. Rest assured that your groceries will arrive in good condition, ready for you to enjoy.

Customer Service

When considering whether Imperfect Foods is worth it, customer service is an important factor to consider. How easy is it to sign up and manage your account? What are the policies for modifying or canceling orders? How does Imperfect Foods handle damaged or missing items?

Let’s take a closer look at these aspects of their customer service.

Ease of signup and account management

Signing up for Imperfect Foods is a breeze. Their website offers a user-friendly interface, making it easy for customers to create an account and start shopping for groceries. Once you’ve signed up, managing your account is also simple.

You can easily update your delivery address, payment information, and even modify your delivery schedule with just a few clicks. Imperfect Foods’ intuitive platform ensures a smooth and hassle-free experience for its customers.

Modification and cancellation policies

Imperfect Foods understands that plans change, and they have flexible policies in place to accommodate their customers’ needs. If you need to modify or cancel an order, you can do so up until the cutoff time specified on their website.

This allows you to adjust your order according to your changing preferences or circumstances. Their customer-friendly policies make it convenient to make adjustments without any hassle.

Dealing with damaged/missing items

While Imperfect Foods prides itself on delivering high-quality products, there may be instances where items arrive damaged or go missing. In such cases, Imperfect Foods has a dedicated customer support team that is readily available to assist you.

You can reach out to them via phone or email, and they will promptly address any issues you may have. Imperfect Foods’ commitment to customer satisfaction ensures that you receive the full value of your order, and they take responsibility for any mishaps that may occur during the delivery process.

Auto-delivery pause and cancellation

One of the advantages of using Imperfect Foods is their flexible auto-delivery feature. This allows you to set up recurring deliveries based on your preferences. However, if you need to take a break from deliveries or cancel your subscription altogether, Imperfect Foods makes it easy to do so.

You can pause or cancel your auto-delivery directly from your account settings, without any hassle or hidden fees. This level of control and convenience empowers customers to manage their deliveries according to their needs.

Pros and Cons of Imperfect Foods

Benefits of using Imperfect Foods

Imperfect Foods is a subscription-based service that delivers “imperfect” or “ugly” produce directly to your doorstep. Here are some benefits of using Imperfect Foods:

  1. Reduces food waste: One of the primary advantages of Imperfect Foods is its effort to combat food waste. By sourcing produce that might not meet the strict cosmetic standards of grocery stores, Imperfect Foods helps reduce the amount of perfectly good food that goes to waste.
  2. Supports local farmers: Imperfect Foods partners with local farmers and food producers, providing them with a market for their imperfect produce. This support helps sustain small-scale farmers and encourages more sustainable farming practices.
  3. Convenient and time-saving: With Imperfect Foods, you can conveniently receive a box of fresh produce and grocery items right at your doorstep. This saves you time and effort in grocery shopping, allowing you to focus on other important tasks.
  4. Cost-effective: Imperfect Foods offers affordable prices for their subscription boxes, making it a cost-effective option for those looking to save money on groceries. The imperfect produce is often sold at a discounted price compared to regular grocery stores.
  5. Encourages healthier eating: Imperfect Foods provides a variety of fruits, vegetables, and other grocery items, encouraging consumers to incorporate more fresh and nutritious foods into their diet. This can be particularly beneficial for individuals trying to maintain a well-balanced and healthy lifestyle.

Downsides to consider

While there are many advantages to using Imperfect Foods, it is important to consider the potential downsides as well:

  1. Limited selection: As Imperfect Foods focuses on sourcing imperfect produce, the selection may be more limited compared to traditional grocery stores. This means that certain items or specific varieties may not always be available.
  2. Delivery schedule: Imperfect Foods has specific delivery days based on your location. This means you may need to plan your meals accordingly and be available to receive the delivery during the designated time slot.
  3. Quality variations: As the name suggests, Imperfect Foods delivers produce that may not meet traditional cosmetic standards. While the taste and quality of the items are generally good, there might be occasional variations in appearance or texture.
  4. Potential for food waste: While Imperfect Foods aims to reduce food waste, there is still a possibility that some items may go unused or spoil if not properly managed. It is important to plan meals and utilize the delivered items efficiently to minimize waste.


Imperfect Foods offers notable benefits like reducing food waste, easy online grocery ordering, and competitive pricing for organic produce.

However, the service may not be ideal for picky eaters, or those wanting perfect-looking fruits and veggies. The produce selection is also more limited than traditional grocery stores.

Overall, Imperfect Foods is worth trying if you’re open to irregularly shaped produce and want the convenience of groceries delivered affordably. Just be prepared to occasionally get the odd damaged item.

For most households seeking an online grocery option that cuts down on food waste, it’s certainly worth considering.

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