Is Ipsy Worth It? Evaluating The Pros, Cons, And Costs

Ipsy is a popular monthly makeup and beauty product subscription service, but is it worth the membership fee? If you’re short on time, here’s a quick answer to your question: Ipsy can be worth it for makeup lovers wanting to sample new products each month, but value depends on subscription tier.

The basic Glam Bag provides samples starting at $13/month.

This comprehensive guide will analyze Ipsy’s subscription tiers, subscription costs, product quality, customization options, and other beauty box alternatives to help you decide if Ipsy is worth it.

Ipsy Subscription Options and Sample Sizes

When it comes to Ipsy, there are several subscription options available, each offering different sample sizes and benefits. Let’s take a closer look at the different subscription tiers:

The Glam Bag

The Glam Bag is the basic subscription option offered by Ipsy. Each month, subscribers receive a stylish makeup bag filled with five sample-sized beauty products. These products can include anything from skincare items to makeup essentials, and they are tailored to the subscriber’s personal preferences.

The Glam Bag is a great way to discover new brands and products without breaking the bank.

Glam Bag Plus

For those who want a little more, there’s the Glam Bag Plus. With this subscription, subscribers receive five full-sized products in addition to the sample-sized products included in the Glam Bag. The full-sized products can range from high-end makeup to luxurious skincare items.

The Glam Bag Plus provides a great value for those who want to try out full-sized products at a fraction of their retail price.

Glam Bag Ultimate

If you’re looking for the ultimate Ipsy experience, the Glam Bag Ultimate is the way to go. This subscription combines the best of both worlds by including eight full-sized products, four deluxe sample-sized products, and a stylish makeup bag.

The Glam Bag Ultimate is perfect for beauty enthusiasts who want to indulge in a variety of high-quality products each month.


In addition to the products included in the subscription tiers, Ipsy also offers add-ons. These are extra products that subscribers can purchase at discounted prices. Add-ons are available for all subscription tiers and can include popular beauty items from well-known brands.

It’s a fantastic way to enhance your monthly Ipsy experience and try out even more amazing products.

For more detailed information on each subscription option and the sample sizes they offer, you can visit the official Ipsy website at

Monthly and Annual Costs of Ipsy Subscriptions

When considering whether Ipsy is worth it, one of the key factors to evaluate is the cost of their subscription plans. Ipsy offers three different subscription tiers: Glam Bag, Glam Bag Plus, and Glam Bag Ultimate.

Each tier has its own pricing structure, allowing subscribers to choose the option that best fits their budget and beauty needs.

Glam Bag Pricing

The Glam Bag is Ipsy’s basic subscription tier, offering five beauty products each month. The cost for a monthly Glam Bag subscription is $12. This affordable price makes it accessible for beauty enthusiasts on a budget who still want to receive a variety of beauty products to try out each month.

Subscribers can also choose to pay for an annual Glam Bag subscription upfront at a discounted rate of $120, saving them $24 over the course of the year.

Glam Bag Plus Pricing

For those looking for more products and higher-end brands, Ipsy offers the Glam Bag Plus subscription tier. This tier includes five full-sized beauty products each month and has a monthly cost of $25. The Glam Bag Plus subscription provides subscribers with a greater value for their money, as the full-sized products typically have a higher retail price compared to the sample-sized products in the Glam Bag.

Ipsy also offers an annual Glam Bag Plus subscription at a discounted rate of $250, saving subscribers $50 over the course of the year.

Glam Bag Ultimate Pricing

If you’re someone who wants to indulge in a luxurious beauty experience, Ipsy’s Glam Bag Ultimate subscription may be the perfect fit. This tier includes eight full-sized products and four deluxe sample-sized products each month.

The monthly cost for Glam Bag Ultimate is $50, providing subscribers with an elevated beauty experience and access to high-end brands. Ipsy also offers an annual Glam Bag Ultimate subscription at a discounted rate of $500, saving subscribers $100 over the course of the year.

Discount for Annual Plans

One of the benefits of choosing an annual subscription plan with Ipsy is the discounted rate. By opting for an annual subscription, subscribers can save money compared to paying month-to-month. The discounted rate for annual plans is equivalent to receiving one month free compared to the monthly cost.

This can be a great option for those who know they want to commit to Ipsy for the long term and want to save some money in the process.

Product Quality and Customization

When considering whether Ipsy is worth it, one important factor to evaluate is the product quality and customization options that the subscription service offers. Ipsy prides itself on curating a selection of high-quality beauty products from a variety of well-known and emerging brands.

Brands Featured

Ipsy collaborates with over 600 different brands, ensuring a diverse range of products for its members. This includes popular brands such as Tarte, Too Faced, and Benefit Cosmetics, as well as up-and-coming brands that may not be as widely recognized.

By featuring a mix of established and emerging brands, Ipsy allows members to discover new products and trends in the beauty industry.

Member Matching Quizzes

To enhance customization, Ipsy provides a member matching quiz that helps determine each individual’s preferences and beauty needs. This quiz takes into account factors such as skin tone, hair color, and product preferences to tailor the selection of products to each member’s unique profile.

This personalized approach ensures that subscribers receive products that are more likely to suit their individual preferences and needs.

Ability to Choose Some Items

Ipsy also offers the option for members to choose some of the items they receive in their monthly glam bags. This level of customization allows subscribers to have more control over the products they receive, ensuring a higher likelihood of satisfaction.

While not all products can be chosen, this feature adds an element of personalization to the subscription experience.

Reviews of Samples Received

Another valuable aspect of Ipsy is the ability for members to provide feedback on the products they receive. This feedback helps Ipsy refine future product selections and tailor them even more closely to individual preferences.

Additionally, members can browse through reviews left by others to get a better sense of the quality and performance of specific products. This transparency and community-driven feedback system contribute to the overall value and customization offered by Ipsy.

Maximizing the Value of Your Ipsy Subscription

If you’re a beauty enthusiast, chances are you’ve heard of Ipsy, the popular beauty subscription service. With a monthly subscription fee, Ipsy sends you a curated selection of beauty products tailored to your preferences.

While Ipsy has its fair share of pros and cons, there are ways to maximize the value of your subscription and make it truly worth it.

Choosing Add-Ons Strategically

One way to get the most out of your Ipsy subscription is by strategically choosing add-ons. Each month, Ipsy offers a selection of additional products at discounted prices. By carefully reviewing the options and selecting add-ons that align with your beauty needs and preferences, you can enhance the value of your monthly bag.

Consider choosing add-ons that complement the products you receive in your bag, or opt for items that you’ve had your eye on but haven’t had the chance to try yet. This way, you’ll be able to expand your beauty collection without breaking the bank.

Gifting Unwanted Items

Another way to make the most of your Ipsy subscription is by gifting unwanted items. Sometimes, you may receive products that don’t quite match your personal style or preferences. Instead of letting them go to waste, consider passing them along to friends or family members who might appreciate them.

Not only does this help you declutter your beauty collection, but it also allows you to share the joy of trying new products with your loved ones.

Redeeming Rewards

Ipsy offers a rewards program where you can earn points by reviewing the products you receive in your monthly bags. These points can then be redeemed for additional beauty products or exclusive offers.

By actively participating in the rewards program and consistently reviewing your products, you can accumulate points and unlock exciting rewards. This is a great way to get more value out of your subscription and discover new beauty gems.

Participating in Forums

Ipsy has a vibrant online community where subscribers can interact with one another, share beauty tips, and discuss their favorite products. By actively participating in these forums, you can gain valuable insights, learn about new beauty trends, and even discover hidden gems recommended by fellow subscribers.

Engaging with the Ipsy community not only enhances your overall experience but also allows you to tap into a wealth of knowledge and make the most of your subscription.

By following these strategies, you can maximize the value of your Ipsy subscription and make it truly worth it. Remember, the key is to tailor your experience to your personal preferences and actively engage with the Ipsy community.

With some careful planning and a little experimentation, your Ipsy subscription can become an exciting journey of beauty discovery.

Ipsy vs. Other Makeup and Beauty Subscriptions


When it comes to makeup and beauty subscriptions, Birchbox is one of the most well-known competitors to Ipsy. Birchbox offers a monthly subscription box filled with personalized beauty samples, including skincare, makeup, haircare, and fragrance products.

While both Ipsy and Birchbox provide a similar service, there are a few key differences to consider.

  • Birchbox focuses more on skincare and offers a wider range of sample sizes, allowing you to try out different products without committing to full-sized versions.
  • On the other hand, Ipsy primarily focuses on makeup and provides a mix of deluxe sample sizes and full-sized products.
  • Another difference is that Birchbox offers a points system, where you can earn points by reviewing products and redeem them for discounts on full-sized products in their online store.

Ultimately, the choice between Ipsy and Birchbox depends on your personal preferences and what you’re looking to get out of a beauty subscription.


BoxyCharm is another popular makeup subscription box that often gets compared to Ipsy. BoxyCharm is known for its focus on full-sized products and high-end brands. Here are a few things to consider when comparing Ipsy to BoxyCharm:

  • BoxyCharm provides a more luxurious experience, as it exclusively offers full-sized products from well-known brands.
  • While Ipsy includes a mix of sample sizes and full-sized products, BoxyCharm’s emphasis on full-sized products may be more appealing to those who prefer to receive full-sized items.
  • However, it’s worth noting that BoxyCharm comes with a higher price tag compared to Ipsy.

If you’re someone who loves trying out high-end products and enjoys receiving full-sized items, BoxyCharm might be a better fit for you. However, if you’re looking for a more affordable option with a mix of sample sizes and full-sized products, Ipsy could be the way to go.

Sephora Play!

Sephora Play! is a subscription service offered by the popular beauty retailer, Sephora. Here’s how it compares to Ipsy:

  • Sephora Play! focuses on providing deluxe sample sizes of popular beauty products sold at Sephora.
  • While Ipsy offers a mix of brands, Sephora Play! exclusively features products from brands available at Sephora.
  • One advantage of Sephora Play! is that subscribers receive a Play! Pass, which can be redeemed in-store for a free one-on-one tutorial with a Sephora beauty expert.

If you’re a fan of Sephora and want to try out deluxe sample sizes of their products, Sephora Play! might be a great choice for you. However, if you prefer a wider range of brands and a mix of sample sizes and full-sized products, Ipsy might be a better fit.

Allure Beauty Box

Allure Beauty Box is a beauty subscription box curated by the editors of Allure magazine. Here’s how it compares to Ipsy:

  • Allure Beauty Box includes a mix of deluxe sample sizes and full-sized products.
  • Similar to Ipsy, Allure Beauty Box offers a variety of brands, including both well-known and up-and-coming ones.
  • One unique aspect of Allure Beauty Box is that it often includes exclusive collaborations and limited edition products.

If you’re someone who enjoys discovering new brands and wants a mix of sample sizes and full-sized products, both Allure Beauty Box and Ipsy would be worth considering. Ultimately, it comes down to personal preference and which box’s curation and brand selection aligns more with your beauty preferences.


Ipsy can be a fun way for makeup enthusiasts to discover new products and brands each month. But be sure to pick the subscription tier that aligns with your budget and interests. Take advantage of customization options and community perks to maximize value.

Use this guide to weigh the pros and cons of Ipsy compared to other beauty boxes. Figuring out the best beauty subscription for you allows you to get the most samples and joy out of the experience.

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