Is Shipt Worth It For Shoppers And Customers In 2023?

In today’s on-demand economy, services like grocery delivery are growing rapidly in popularity. One major player in this arena is Shipt, an app-based personal shopping and delivery service. But is using Shipt really worth it from the perspective of both shoppers and customers?

If you’re short on time, here’s a quick answer to your question: Shipt offers convenience and flexibility, but shoppers earn low wages with few benefits while customers pay hefty fees and tips. The service is worthwhile for some but not all.

In this comprehensive guide, we’ll examine the pros and cons of Shipt for both shoppers and customers. We’ll look at driver pay, the signup process, costs for customers, and reviews of the service. With overviews of how Shipt works, payment structure, and comparisons to competitors like Instacart, this article will help you decide if Shipt is a good choice for your grocery delivery needs.

How Does Shipt Work?

Shipt is a popular grocery delivery service that connects customers with personal shoppers who pick and deliver their groceries right to their doorstep. Here’s a breakdown of how Shipt works:

Shipt App Overview

First, customers need to download the Shipt app on their smartphones or tablets. The app allows them to browse through a wide selection of groceries and household items available at their local stores.

Customers can add items to their virtual cart, choose their preferred delivery window, and pay for their purchases all within the app.

Once the order is placed, it is assigned to a Shipt shopper in the area. Shoppers receive the order details, including the list of items, delivery address, and any special instructions or preferences specified by the customer.

Driver Pay Structure

As for the shoppers, they are independent contractors who use their own vehicles to fulfill the orders. Shipt shoppers are paid a base rate for each order they complete, as well as additional incentives based on factors such as the size of the order and the distance traveled.

The exact pay structure may vary depending on the location and the specific terms of the contract.

Shoppers have the flexibility to choose when they want to work and can sign up for available delivery shifts through the app. This allows them to earn extra income on their own schedule.


Tipping is an important aspect of the Shipt experience. While it is not mandatory, customers have the option to tip their shoppers through the app or in cash. Tips are greatly appreciated by shoppers, as they serve as a way to recognize their hard work and dedication in providing excellent service.

It’s worth noting that Shipt does not take a percentage of the tips, ensuring that shoppers receive the full amount of appreciation from satisfied customers.

Is Shipt Worth it for Drivers?

Pros of Driving for Shipt

Driving for Shipt comes with several benefits that make it a worthwhile gig job. Firstly, Shipt offers flexible working hours, allowing drivers to choose when they want to work and how many hours they want to dedicate to delivering groceries.

This flexibility is especially appealing for individuals who need to work around other commitments or have a busy schedule.

Secondly, Shipt provides drivers with the opportunity to earn a decent income. According to recent statistics from Shipt, drivers can earn an average of $22 per hour, making it a potentially lucrative gig job.

Additionally, drivers have the potential to earn tips from satisfied customers, further boosting their earnings.

Furthermore, Shipt offers a user-friendly app that makes the delivery process seamless. The app provides drivers with all the necessary information, including the customer’s order, delivery address, and any special instructions.

This streamlined process makes it easier for drivers to complete deliveries efficiently and accurately.

Cons of Driving for Shipt

While there are many advantages to driving for Shipt, it is important to consider the potential downsides as well. One of the main drawbacks is the wear and tear on the driver’s vehicle. Delivering groceries requires frequent driving, which can lead to increased mileage and maintenance costs.

It is crucial for drivers to factor in these additional expenses when calculating their overall earnings.

Another potential disadvantage is the variability of the workload. Depending on the location and time of day, there may be periods of high demand and low demand for deliveries. This means that drivers may experience fluctuations in their income, which could be challenging for those who rely solely on Shipt for their livelihood.

Lastly, driving for Shipt can sometimes be physically demanding. Carrying grocery bags and navigating through different buildings or neighborhoods can be tiring, especially for drivers who have multiple deliveries in a short period of time.

It is important for drivers to be prepared for the physical aspect of the job.

Comparisons to Other Gig Jobs

When considering whether Shipt is worth it for drivers, it is helpful to compare it to other gig jobs in the market. In terms of earning potential, Shipt stands out with its average hourly rate of $22. This is higher than many other gig jobs, such as food delivery or ridesharing.

Additionally, Shipt’s flexible working hours give drivers more control over their schedule compared to other gig jobs with fixed shifts.

However, it is worth noting that the gig economy is constantly evolving, and new opportunities may arise that offer competitive benefits for drivers. It is important for individuals to research and evaluate different gig jobs based on their personal circumstances and preferences.

Is Shipt Worth it for Customers?

Shipt, the popular grocery delivery service, has gained significant attention in recent years. But is it worth it for customers? Let’s take a closer look at the pros and cons of using Shipt as a customer.

Shipt Cost for Customers

One of the first considerations for customers is the cost of using Shipt. Shipt operates on a subscription model, where customers pay an annual fee to access unlimited deliveries. The exact cost of the subscription may vary depending on location and promotions, so it’s important to check the Shipt website for the most up-to-date pricing information.

Additionally, customers will need to factor in the cost of groceries themselves, as well as any applicable delivery fees or tips for the Shipt shopper.

Pros for Customers

There are several advantages to using Shipt as a customer. Firstly, it offers convenience. Customers can order groceries from their favorite local stores and have them delivered right to their doorstep, saving time and effort.

This is especially beneficial for individuals with busy schedules or those who have difficulty physically going to the store.

Secondly, Shipt provides access to a wide range of products. Customers can choose from a variety of grocery items, including fresh produce, pantry staples, and household essentials. With Shipt, customers have the flexibility to shop from multiple stores, ensuring they can get everything they need in one delivery.

Lastly, Shipt offers excellent customer service. Shoppers are trained to select the best quality products and pay attention to any special requests or dietary restrictions. If customers have any issues or concerns, Shipt’s customer support team is readily available to assist them.

Cons for Customers

While Shipt has many advantages, there are also a few drawbacks to consider. Firstly, the cost of using Shipt can be higher compared to traditional grocery shopping. The subscription fee, delivery fees, and potential tips can add up, making it less affordable for some customers.

Secondly, the availability of Shipt may be limited depending on the location. Shipt operates in select cities and regions, so customers in more rural areas may not have access to the service. It’s important to check if Shipt is available in your area before signing up.

Comparisons to Competitors

When evaluating whether Shipt is worth it for customers, it’s essential to consider its competitors. Shipt faces competition from other grocery delivery services like Instacart and Amazon Fresh. Each service has its own unique features and pricing structure, so it’s worth comparing them to determine which one best suits your needs.

Shipt Reviews

Driver Reviews

Shipt has become a popular gig for many individuals looking to earn extra income. As a Shipt shopper, drivers have the flexibility to set their own schedules and choose the orders they want to fulfill.

Many drivers appreciate the opportunity to work independently and enjoy the freedom of being their own boss.

According to driver reviews, one of the major benefits of working for Shipt is the potential for earning a decent income. Drivers have reported making up to $22 per hour, depending on factors such as location, order volume, and tips.

This can be a great opportunity for those who are looking for a flexible side job or even a primary source of income.

However, it is important to note that being a Shipt driver does come with its challenges. Some drivers have mentioned the pressure to meet tight delivery windows, especially during peak times. Additionally, there may be instances where customers are unavailable to receive their orders, leading to wasted time and effort.

Nonetheless, overall driver reviews for Shipt have been largely positive, with many drivers finding the experience to be rewarding and enjoyable.

Customer Reviews

Shipt has gained a loyal customer base due to its convenience and reliability. Customers appreciate the ease of ordering groceries and other household essentials from their favorite stores, all from the comfort of their own homes.

The ability to schedule deliveries and track their orders in real-time has been a major selling point for many.

According to customer reviews, one of the standout features of Shipt is the quality of service provided by their shoppers. Shoppers are praised for their professionalism, attention to detail, and friendly demeanor.

This personal touch has left a positive impression on customers, making them feel valued and satisfied with their overall experience.

Moreover, Shipt’s wide selection of stores and products has been well-received by customers. Whether it’s groceries, household items, or even pet supplies, customers have access to a diverse range of options to meet their needs. This variety has made Shipt a one-stop-shop for many shoppers.

While there have been occasional complaints about delays or missing items, Shipt has been proactive in addressing these issues and providing prompt solutions. Overall, customer reviews for Shipt have been overwhelmingly positive, with many customers expressing their satisfaction and recommending the service to others.

Shipt Alternatives


When it comes to on-demand grocery delivery services, Instacart is a strong competitor to Shipt. With a wide range of participating grocery stores and a user-friendly app, Instacart offers convenience and flexibility to both shoppers and customers.

Shoppers can enjoy the opportunity to earn extra income by shopping for others, while customers can have their groceries delivered right to their doorstep.

One of the advantages of Instacart is its extensive network of participating stores. From local supermarkets to large national chains, Instacart provides a wide variety of options for customers to choose from.

This allows customers to select their preferred grocery store and have access to a broader range of products.

Additionally, Instacart offers same-day delivery, making it a great choice for those who need their groceries in a hurry. Customers can place their orders and have them delivered within a few hours, ensuring that they have access to fresh produce and essential items whenever they need them.

Furthermore, Instacart provides a seamless and user-friendly app that makes the shopping experience easy and efficient. Customers can easily browse through available products, add them to their cart, and track their orders in real-time.

Shoppers also benefit from the app, as it allows them to efficiently manage their shopping assignments and communicate with customers.


Although primarily known for its food delivery service, DoorDash has expanded its offerings to include grocery delivery as well. As a competitor to Shipt, DoorDash provides shoppers and customers with a convenient and efficient way to get their groceries delivered to their doorstep.

One of the advantages of DoorDash is its vast network of participating grocery stores. Customers can choose from a wide range of local supermarkets and specialty stores, giving them access to a diverse selection of products.

This variety is especially beneficial for customers with specific dietary needs or preferences.

DoorDash also offers fast and reliable delivery, ensuring that customers receive their groceries in a timely manner. With a large fleet of drivers and advanced logistics technology, DoorDash strives to provide a seamless delivery experience.

Customers can track their orders in real-time and receive updates on the estimated time of arrival.

Additionally, DoorDash offers a user-friendly app that makes the ordering process simple and convenient. Customers can easily browse through available products, add them to their cart, and make secure payments.

Shoppers also benefit from the app, as it allows them to efficiently manage their shopping assignments and communicate with customers.


In conclusion, while Shipt does provide convenient grocery delivery, the high fees and low driver pay make its value proposition uncertain. For drivers, the flexibility is appealing but the compensation is often not sufficient.

Customers get access to delivery services but pay marked-up prices for the convenience.

Ultimately, whether Shipt is ‘worth it’ depends on your needs and budget. For those seeking occasional grocery delivery, the fees may be acceptable. But frequent users will likely find better value through alternatives or shopping themselves.

Weigh the pros and cons carefully to decide if Shipt fits your lifestyle.

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