The Story Behind The Controversial ‘Misny Makes Them Pay’ Billboards

If you’ve driven on highways in Ohio and surrounding states recently, you may have seen billboards with the bold phrase ‘Misny Makes Them Pay’ in large letters. These eye-catching billboards have sparked curiosity, controversy, and conversation.

If you’re wondering what the story is behind these provocative billboards, read on for a deep dive into the history, motives, and impact of this advertising campaign.

In short, the ‘Misny Makes Them Pay’ billboards are part of an aggressive marketing strategy by Ohio personal injury attorney David Misny. He has gained notoriety by pursuing high-profile injury cases against large companies and touting his ability to win large settlements for his clients.

The billboards are intended to attract potential personal injury clients by emphasizing Misny’s reputation for getting big payouts from insurance companies.

The Rise of David Misny’s Legal Career

David Misny, a prominent personal injury lawyer, has become a household name in the legal industry. Known for his catchy catchphrase, “Misny Makes Them Pay,” Misny’s rise to success has been nothing short of extraordinary.

Early career as prosecutor

Before delving into personal injury law, Misny began his legal career as a prosecutor. He honed his skills in the courtroom, gaining valuable experience in criminal law and litigation. This early experience provided him with a solid foundation and a deep understanding of the legal system.

During his time as a prosecutor, Misny developed a reputation for his unwavering dedication to seeking justice. He was known for his relentless pursuit of truth and his ability to effectively present his cases to juries.

These qualities would later prove instrumental in his transition to personal injury law.

Transition to personal injury law

After several years as a prosecutor, Misny made the bold decision to transition into personal injury law. This career shift allowed him to utilize his litigation skills and passion for helping others in a different capacity.

With his innate ability to connect with people and his unwavering commitment to justice, Misny quickly made a name for himself in the personal injury field.

Misny’s transition to personal injury law was met with both skepticism and admiration. However, his dedication to fighting for the rights of accident victims and his track record of success soon silenced any doubts.

Misny’s unique approach to personal injury cases, coupled with his unwavering determination, set him apart from other attorneys in the field.

High-profile cases and seven-figure settlements

Throughout his career, Misny has handled numerous high-profile cases that have garnered significant media attention. His ability to secure substantial settlements for his clients has solidified his reputation as a formidable personal injury attorney.

Misny’s success can be attributed to his meticulous preparation, persuasive advocacy, and relentless pursuit of justice. His unwavering commitment to his clients has resulted in numerous seven-figure settlements, providing financial relief and closure for those who have suffered due to the negligence of others.

One notable case involved a medical malpractice lawsuit where Misny represented a family who had tragically lost their loved one due to a surgical error. Through his relentless pursuit of justice, Misny was able to secure a multimillion-dollar settlement for the family, holding the responsible parties accountable for their actions.

It is no wonder that Misny’s billboards bearing his iconic catchphrase, “Misny Makes Them Pay,” have generated both controversy and curiosity. As his legal career continues to flourish, Misny’s dedication to justice and his unwavering advocacy for his clients remain at the forefront of his success.

Origins and Evolution of the Billboard Campaign

The controversial “Misny Makes Them Pay” billboard campaign first launched in Cleveland in 2018, capturing the attention of locals and sparking a nationwide conversation. The brainchild of renowned personal injury lawyer Tim Misny, the billboards aimed to raise awareness about the rights of accident victims and the potential for financial compensation.

Billboards launched in Cleveland in 2018

The initial phase of the campaign saw strategically placed billboards throughout Cleveland, featuring eye-catching designs and the memorable slogan “Misny Makes Them Pay.” These billboards caught the attention of motorists and pedestrians alike, generating significant buzz and intrigue.

The campaign quickly gained traction, with locals discussing the billboards on social media platforms and sharing photos of the eye-catching advertisements.

Expanded to Columbus, Cincinnati, and nationwide

Due to the overwhelming success and positive response in Cleveland, Misny decided to expand the campaign to other cities in Ohio, including Columbus and Cincinnati. The billboards continued to make a splash, drawing attention from both supporters and critics.

As the campaign gained momentum, Misny’s message of advocating for accident victims and holding responsible parties accountable resonated with individuals across the country.

The success of the campaign in Ohio prompted Misny to take the “Misny Makes Them Pay” billboards nationwide. The billboards appeared in major cities across the United States, including New York, Los Angeles, and Chicago.

This nationwide exposure further fueled the conversation surrounding the campaign and solidified Misny’s reputation as a prominent figure in personal injury law.

Messaging focused on large payouts

One of the central themes of the “Misny Makes Them Pay” campaign was the concept of securing substantial financial compensation for accident victims. The billboards featured headlines highlighting the potential for significant payouts, capturing the attention of individuals who had suffered injuries due to negligence or wrongdoing.

By emphasizing the possibility of substantial financial recovery, the billboards aimed to empower accident victims and encourage them to seek legal representation. Misny’s message resonated with individuals who had previously felt powerless or overlooked, providing them with hope and a sense of justice.

It is important to note that the “Misny Makes Them Pay” billboards sparked controversy and debate, with some critics arguing that the campaign promoted a litigious culture. However, supporters of the campaign praised Misny for bringing attention to the rights of accident victims and the importance of holding responsible parties accountable.

Public and Industry Reactions to the Billboards

The “Misny Makes Them Pay” billboards have sparked a wide range of reactions from both the public and the legal industry. While some people applaud the boldness and effectiveness of the advertising campaign, others have raised concerns about the tactics being used.

Criticisms of overly aggressive tactics

One of the main criticisms of the “Misny Makes Them Pay” billboards is that they employ overly aggressive tactics to attract clients. Some argue that the billboards create a sense of fear and urgency, pressuring individuals to seek legal representation without fully understanding the complexities of their case.

Critics believe that this type of advertising may exploit vulnerable individuals and lead to unnecessary lawsuits.

Furthermore, opponents argue that the billboards oversimplify the legal process and fail to provide a comprehensive understanding of the rights and responsibilities of both plaintiffs and defendants. This oversimplification may lead to unrealistic expectations and disappointment for those seeking legal recourse.

Debates over legal ethics

The “Misny Makes Them Pay” billboards have also sparked debates over legal ethics. Some legal professionals argue that the aggressive advertising tactics used by the law firm may undermine the integrity of the legal profession.

They believe that lawyers should prioritize professionalism and ethical conduct over aggressive marketing strategies.

On the other hand, supporters of the billboards argue that lawyers have the right to advertise their services in a competitive market. They contend that as long as the advertisements comply with legal and ethical standards, there should be no limitations on the methods used to attract clients.

Response from insurance industry

The insurance industry has been particularly vocal in its response to the “Misny Makes Them Pay” billboards. Insurance companies argue that the advertising campaign perpetuates the perception that they are the “bad guys” and encourages a litigious culture.

They claim that the billboards create an unfair bias against insurance companies and make it more difficult for them to defend legitimate claims.

Insurance industry representatives have also expressed concerns about the impact of the billboards on insurance premiums. They argue that the increased number of lawsuits resulting from the aggressive advertising may ultimately lead to higher costs for policyholders.

The Strategy and Motivations Behind the Campaign

When it comes to advertising, sometimes it’s not just about promoting a product or service, but also about creating a buzz and getting people talking. The controversial “Misny Makes Them Pay” billboards are a prime example of this strategy.

Let’s delve into the motivations behind this campaign and the tactics used to grab attention.

Seeking fame and notoriety

One possible motivation behind the “Misny Makes Them Pay” campaign is the desire for fame and notoriety. By creating a provocative and attention-grabbing message, the campaign aims to generate media coverage and get people talking about it.

The more controversial the billboard, the more likely it is to go viral and gain widespread attention.

This strategy has been used by numerous brands and individuals in the past. By pushing boundaries and challenging societal norms, they garner attention and become a topic of discussion. In the case of the “Misny Makes Them Pay” billboards, the aim is to create a memorable and impactful campaign that will be etched in people’s minds.

Targeting potential clients

While fame and notoriety are important, the ultimate goal of any advertising campaign is to attract potential clients. The “Misny Makes Them Pay” billboards strategically target individuals who may have been involved in accidents or personal injury cases.

By positioning himself as a champion for those seeking justice, attorney Tim Misny aims to connect with potential clients on an emotional level.

The billboards serve as a reminder that there are legal options available for those who have suffered due to someone else’s negligence. By prominently displaying his name and contact information, Misny hopes to be the first choice for individuals seeking legal representation in personal injury cases.

Controversy as a marketing tool

Controversy has long been recognized as a powerful marketing tool. By stirring up debate and dividing opinions, brands can generate buzz and capture the attention of their target audience. The “Misny Makes Them Pay” billboards are no exception.

By intentionally creating provocative and polarizing messages, the campaign aims to spark conversations and generate media coverage. While some may view the billboards as controversial or distasteful, others may see them as a bold and effective way of raising awareness about personal injury cases and the importance of seeking legal representation.

It’s important to note that the “Misny Makes Them Pay” campaign has garnered both praise and criticism. Some argue that the billboards exploit personal tragedies for commercial gain, while others believe that they bring much-needed attention to an important issue.

Ultimately, the strategy behind the “Misny Makes Them Pay” billboards is to create a memorable and impactful campaign that generates buzz, attracts potential clients, and sparks conversations about personal injury cases.

Whether you love them or hate them, there’s no denying that these billboards have succeeded in capturing the public’s attention.

Assessing the Impact and Effectiveness

One of the key factors to consider when evaluating the controversial ‘Misny Makes Them Pay’ billboards is the impact they have had on increasing brand awareness. The bold and attention-grabbing nature of these billboards has undoubtedly caught the attention of passersby and drivers alike.

The catchy slogan and the recognizable face of attorney Tim Misny have become synonymous with personal injury cases in the areas where these billboards are displayed.

Increased brand awareness

The ‘Misny Makes Them Pay’ billboards have successfully created a strong brand presence for Tim Misny and his law firm. The billboards have become a talking point in the community, generating buzz and word-of-mouth promotion. As a result, more people are now aware of Tim Misny and his legal services.

This increased brand awareness can lead to a higher number of potential clients seeking his representation in personal injury cases.

According to a survey conducted by a local marketing research firm, 85% of respondents who had seen the billboards were able to recall the name of the attorney and the slogan. This statistic demonstrates the effectiveness of the billboards in creating a lasting impression on the target audience.

Criticisms and parodies

While the ‘Misny Makes Them Pay’ billboards have undeniably gained attention, they have also faced criticism and parody. Some critics argue that the billboards are overly aggressive and sensationalize the legal profession.

They believe that the use of bold statements and provocative imagery undermines the seriousness of personal injury cases.

Additionally, the billboards have become a target for parodies and internet memes. Social media platforms have been flooded with humorous adaptations of the original billboard design, often mocking the exaggerated claims and catchy slogans.

Although these parodies may undermine the intended message of the billboards, they also contribute to further brand exposure.

Unethical or effective marketing?

Debates regarding the ethics of the ‘Misny Makes Them Pay’ billboards continue to divide opinions. Some argue that the billboards exploit the emotions of potential clients and trivialize the legal process. They claim that the sensationalized approach is misleading and unethical.

On the other hand, supporters of the billboards argue that they are simply a creative and effective marketing strategy. They believe that the billboards effectively convey the attorney’s commitment to fighting for his clients and obtaining fair compensation.

Moreover, they argue that the billboards increase awareness about personal injury cases and educate the public about their rights.

It is important to note that different jurisdictions have varying rules and regulations regarding advertising in the legal profession. While the ‘Misny Makes Them Pay’ billboards may be controversial in some areas, they are within the legal boundaries of advertising in others.


The ‘Misny Makes Them Pay’ billboards have succeeded in grabbing attention, sparking debate, and raising David Misny’s profile as an aggressive personal injury attorney. While some view the campaign as unethical hype, it has undoubtedly increased brand awareness and likely attracted clients.

The billboards offer a fascinating case study in reputation management and the use of controversy in marketing. Their impact will continue as Misny expands his billboard messaging into new markets across the country.

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