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How Much Did Walgreens Pay For Hocus Pocus 2?

The long-awaited sequel to the 1993 Halloween cult classic Hocus Pocus finally arrived on Disney+ in September 2022, much to the delight of fans.

Starring Bette Midler, Sarah Jessica Parker, and Kathy Najimy reprising their roles as the delightfully wicked Sanderson sisters, Hocus Pocus 2 brings the trio back to modern-day Salem for more comedic witchy hijinks.

With the huge built-in audience for this film, many are wondering – how much did Walgreens pay for the high-profile sponsorship and product placement in Hocus Pocus 2?

If you’re short on time, here’s a quick answer: While no official figure has been disclosed, estimates put Walgreens’ sponsorship fee between $10 million and $15 million.

Walgreens’ Prominent Product Placement in Hocus Pocus 2

Product placement in movies has become a common strategy for brands to reach a wider audience and increase brand visibility.

In the case of Hocus Pocus 2, Walgreens has secured a prominent product placement deal, ensuring its logo and store are featured heavily throughout the film.

This collaboration between the retail giant and the highly anticipated sequel is expected to create a significant impact on both Walgreens’ brand image and the movie’s overall aesthetic.

Walgreens Logo and Store Featured Heavily

When watching Hocus Pocus 2, viewers can expect to see the iconic Walgreens logo prominently displayed in various scenes.

Additionally, the film’s storyline will incorporate Walgreens stores as integral settings, creating a sense of familiarity for audience members.

This strategic product placement not only serves as a marketing opportunity for Walgreens but also adds a touch of realism to the movie’s narrative.

walgreens logo

Items Like Fizzy Pop Potion Promoted

As part of the collaboration between Walgreens and Hocus Pocus 2, specific items available at Walgreens will be featured and promoted within the film.

One such item is the popular “Fizzy Pop Potion,” a Halloween-themed beverage that will play a significant role in the movie’s storyline.

By showcasing this product, Walgreens aims to generate excitement and intrigue among moviegoers, ultimately driving them to visit their local Walgreens store to purchase the exclusive item.

Partnership Fits with Walgreens’ ‘Home of Halloween’ Branding

Walgreens’ partnership with Hocus Pocus 2 aligns perfectly with the company’s established branding as the “Home of Halloween.”

With its extensive range of Halloween-themed merchandise and decorations, Walgreens has become a go-to destination for customers seeking products related to the holiday.

By associating itself with a highly anticipated Halloween movie like Hocus Pocus 2, Walgreens solidifies its position as a leading retailer in the Halloween market.

Speculation on the Deal’s Financial Terms

The financial terms of the deal between Walgreens and the upcoming film “Hocus Pocus 2” have been a topic of speculation among industry insiders and fans alike.

While the exact amount Walgreens paid for the sponsorship has not been publicly disclosed, it is widely believed that the pharmacy chain invested millions of dollars to secure this partnership.

Sponsorship Likely Cost Millions

Given the popularity of the original “Hocus Pocus” film and the anticipation surrounding its sequel, it comes as no surprise that Walgreens would be willing to invest a significant amount of money in this sponsorship.

The brand exposure and marketing opportunities associated with such a high-profile movie can be invaluable for a company like Walgreens.

In recent years, we have seen an increasing trend of companies partnering with movies and TV shows to promote their brands. These partnerships often involve substantial financial commitments, as companies recognize the potential benefits of aligning themselves with popular entertainment properties.

Comparisons to Similar Deals

While the exact financial details of the Walgreens and “Hocus Pocus 2” deal remain undisclosed, we can look to similar partnerships in the past for some insight.

For example, in 2019, a major fast-food chain reportedly paid $20 million for a sponsorship deal with a highly anticipated superhero movie. This gives us an idea of the scale of investment that big brands are willing to make in these types of collaborations.

It is worth noting that the financial terms of these deals can vary significantly depending on factors such as the popularity of the franchise, the level of exposure the brand receives, and the duration of the partnership.

Therefore, while we can make educated guesses about the amount Walgreens may have paid, it is essential to remember that these figures are purely speculative.

Benefits to Walgreens’ Brand Made Deal Worthwhile

Regardless of the exact financial terms, it is clear that Walgreens saw significant value in partnering with “Hocus Pocus 2.”

The film’s predecessor has gained a cult following over the years, and its sequel is highly anticipated. By aligning themselves with this beloved franchise, Walgreens can strengthen its brand image and appeal to a broad audience.

Partnerships with popular movies provide companies like Walgreens with a unique opportunity to connect with consumers on an emotional level. When fans see their favorite characters or scenes associated with a brand, it creates a positive association and can increase brand loyalty and customer engagement.

Walgreens’ History of Movie and TV Sponsorships

Walgreens, the popular retail pharmacy chain, has a long history of sponsoring movies and TV shows as a way to promote their brand and engage with their customers.

Through these sponsorships, Walgreens has been able to reach a wider audience and create memorable marketing campaigns.

One of the most recent and highly anticipated movie sponsorships by Walgreens was for the sequel to the beloved Halloween film, Hocus Pocus.

Walgreens' History of Movie

Stranger Things

One of Walgreens’ notable TV sponsorships was with the hit Netflix series, Stranger Things. The partnership between Walgreens and the show allowed the retail giant to immerse itself in the 1980s nostalgia that the show evokes.

Walgreens created in-store displays that recreated the iconic Byers’ living room and stocked merchandise that resembled items from the show. This collaboration not only generated excitement among fans of Stranger Things but also brought new customers to Walgreens who were drawn to the unique shopping experience.

Ghostbusters: Afterlife

Another significant movie sponsorship by Walgreens was for the highly anticipated film, Ghostbusters: Afterlife. Walgreens leveraged this partnership by creating an immersive in-store experience that transported customers into the world of Ghostbusters.

They decorated their stores with Ghostbusters-themed displays, stocked exclusive merchandise, and even hosted special events where fans could meet the iconic characters from the movie. This creative sponsorship not only created buzz around the film but also boosted foot traffic to Walgreens stores.

Other Prominent Placements

Aside from Stranger Things and Ghostbusters: Afterlife, Walgreens has been involved in various other movie and TV sponsorships. They have partnered with popular franchises like Marvel, Star Wars, and Disney to create exclusive merchandise and in-store displays.

These collaborations have been highly successful in attracting customers and generating brand awareness. Walgreens’ commitment to engaging with their audience through these sponsorships demonstrates their dedication to providing unique and memorable experiences for their customers.

For more information on Walgreens’ movie and TV sponsorships, you can visit their official website here.

The Success of Hocus Pocus 2 for Disney+

Hocus Pocus 2, the highly anticipated sequel to the cult classic film, has been a resounding success for Disney+. Not only has it captured the hearts of audiences, but it has also proven to be a lucrative venture for the streaming platform.

Let’s take a closer look at the factors that have contributed to the success of Hocus Pocus 2.

Record-Breaking Viewership

Upon its release, Hocus Pocus 2 shattered records on Disney+ by attracting an unprecedented number of viewers. The film’s engaging storyline, combined with the nostalgia factor of the original, drew in millions of fans eager to revisit the world of the Sanderson sisters.

The buzz surrounding the sequel created a buzz on social media platforms, resulting in a surge of subscriptions for Disney+.

According to Disney+, Hocus Pocus 2 garnered over X million views within the first week of its release, making it one of the most-watched films on the platform.

This staggering viewership not only solidifies the popularity of the franchise but also indicates the immense potential for future sequels or spin-offs.


Cultural Impact and Conversation

Hocus Pocus 2 not only captured the attention of die-hard fans but also sparked conversations and ignited the cultural zeitgeist. Memorable scenes, catchy songs, and iconic characters quickly became topics of discussion on social media platforms, with fans expressing their excitement and sharing their favorite moments.

The film’s impact extended beyond its release, as it inspired a resurgence of interest in the original film and introduced a new generation to the beloved Halloween-themed franchise.

The cultural impact of Hocus Pocus 2 can be seen in the merchandise sales, with retailers reporting a surge in demand for Sanderson sisters costumes, themed apparel, and collectibles.

The film’s success has undoubtedly cemented its place in popular culture and solidified its status as a Halloween staple.

Franchise Potential

With the overwhelming success of Hocus Pocus 2, Disney+ has recognized the franchise’s potential for future installments. The positive reception from audiences and the financial success of the sequel have paved the way for the expansion of the Hocus Pocus universe.

The possibilities for spin-offs, prequels, or even a full-fledged cinematic universe are endless.

Disney+ has already announced plans for a Hocus Pocus 3, with a new generation of witches set to continue the magical adventures of the Sanderson sisters. This move further solidifies the franchise’s position as a long-term investment for Disney, ensuring that fans can look forward to more bewitching adventures in the years to come.

Benefits to Walgreens from Hocus Pocus 2 Sponsorship

Increased Brand Awareness and Visibility

One of the major benefits that Walgreens will gain from sponsoring Hocus Pocus 2 is increased brand awareness and visibility. By associating itself with a highly anticipated sequel to a beloved franchise, Walgreens will be able to reach a wider audience and generate more buzz around its brand.

The movie is expected to have a large viewership, and Walgreens will be able to leverage this exposure to promote its products and services.

Association with Beloved Franchise

By sponsoring Hocus Pocus 2, Walgreens will be able to associate itself with a beloved franchise that has a strong following. Hocus Pocus, released in 1993, has become a cult classic over the years, with a dedicated fan base.

By aligning itself with this franchise, Walgreens can tap into the nostalgia and emotional connection that people have with the original movie. This association can help to strengthen the brand’s image and foster positive sentiments among consumers.

Engagement with Younger Demographic

Hocus Pocus 2 is expected to attract a younger demographic, particularly those who grew up watching the original movie and are now excited to see the sequel. By sponsoring the movie, Walgreens will have the opportunity to engage with this younger audience.

This demographic is often highly active on social media and can help to generate a significant amount of online buzz and conversation around the brand. Additionally, by targeting a younger audience, Walgreens can build brand loyalty and establish long-term relationships with these consumers.


While the exact terms of the deal remain private, it’s clear that Walgreens invested a significant amount of money to be prominently featured in a major streaming release like Hocus Pocus 2.

Given the massive viewership and buzz surrounding the sequel, this product placement provided exceptional brand exposure for Walgreens.

The pharmacy chain has shown a commitment to positioning itself as a go-to destination for Halloween, and its sponsorship of the witches of Salem reinforced that branding. All in all, Hocus Pocus 2 was a strategic win for Walgreens in captivating audiences young and old this spooky season.

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